deja-dup-team team mailing list archive

[Ruben Verhack <ruben.verhack@xxxxxxxxxx>]

The end of the  year typically  entails some last-minute Christmas shopping, finalizing  plans  to  see family and  friends,  and  —  if  you're marketers  like us —  prepping for next year's  campaigns. It also means  we get to  enjoy  some  of the most  heartwarming and humorous marketing efforts  we'll see all year.
>From commercials, to interactive websites, to  social  media contests, there's always  a  fair share  of top-notch marketing going  on in November and December  —  and this year proved as  much.<br><br>Check our free holiday marketing guide  here to learn about the trends shaping this 2017 holiday  season.<br><br>Check  out some  of this  season's memorable and unique campaigns from both sizable brands and small  ones that epitomize how to  do holiday marketing right.

8 Great Holiday Marketing Campaigns  of 2017
<br>1) 23 Secrets To Booking Cheap Flights  (Flight Coupons, Promo  Codes & Deals - Dec  2017) - Business Insider.<br>Top  Deal 55% Off: Christmas  Flight Deals  and New Year Flight Deals.
Primary. Please call us at this number <span style="font-weight: bold;  font-size:125%;" href="tel:(888) 369-2751">(888) 369-2751</span>. <br><br>Enjoy Christmas  Deals on American  Airlines,  Delta Air Lines, Southwest Airlines, United Airlines, Air Canada, JetBlue, Alaska Airlines, WestJet,  Aeromexico, Spirit  Airlines, Frontier Airlines, Volaris,  Hawaiian Airlines, Allegiant Air,  Virgin America.
Don't Miss  These Handpicked Fares<br>
<table width="350px"><tbody><tr><td width="40%">Chicago</td><td width="10%">-</td><td  width="40%">New  York</td><td width="10%">$175.88</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">San Francisco</td><td  width="10%">$103.83</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.65</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td  width="10%">$325.34</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$96.70</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Chicago</td><td width="10%">$100.82</td></tr><tr><td  width="40%">Boston</td><td width="10%">-</td><td width="40%">Miami</td><td  width"10%">$189.45</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td  width="40%">Las Vegas</td><td width"10%">$248.24</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Kingston</td><td width"10%">$461.38</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">Manila</td><td width"10%">$654.04</td></tr><tr><td width="40%">San Francisco</td><td  width="10%">-</td><td width="40%">Tokyo</td><td width"10%">$690.76</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Casablanca</td><td width"10%">$825.78</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">Johannesburg</td><td width"10%">$1016.84</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Orlando</td><td width"10%">$90.04</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Paris</td><td  width"10%">$545.91</td></tr><tr><td width="40%">New  York City</td><td width="10%">-</td><td width="40%">London</td><td width"10%">$399.94</td></tr></tbody></table>
During  Christmas, Every air travel  is offering fabulous discounts on  flight tickets. So, take a respite  from work deadlines and  family responsibilities, and plan a vacation to  rejuvenate yourself. Maybe you did  not get chance for taking holidays last summer. You  will want to  go now and experience different cultures? Explore Disney World, meet tigers in Thailand,  take  a flight over  NY in a helicopter, catch a Brazilian basketball match,  dive  with sharks  in Cape Town or  discover the many wonders  of Asia and  the  Pacific, there's very much to see and experience. Understand that things  can be lost, discarded or substituted but irrespective of where  your  daily  life  may lead, your travel  experiences will  always  be yours. So waste materials not a  second, avail the  great deals and journey to your chosen destination.<br><br>Looking for cheap plane tickets is something we've  all  done sooner  or  later. For  some  people,  it's area of the routine that switches into booking a  holiday. For others, it's  a terrific way to  book a spontaneous but affordable impromptu getaway.<br><br>Our phone:  <span style="font-weight: bold; font-size:125%;" href="tel:(888) 369-2751">(888) 369-2751</span>. (24/7 Support.)
<br>2)  The Santa Brand Book
"Santa is a Concept, not an  idea. It's an Emotion, not a feeling. It's both Yesterday and Today. It's Tomorrow as well." That's how  this  ingenious brand  book from  communications consulting firm Quietroom begins. And believe me when I say the rest of it is just  as kooky and wonderfully facetious.
Case in point: Take a look below at this "brand house" that details the  core components of Old Saint Nick's brand strategy.  I ...  I can't even.
<br>3)  Apple  Holiday Commercial</b>
Oh, Apple — how you've done it again. Say what  you will about the tech giant, but hot damn, do they  know how to churn  out one wonderful ad after another.
The streak stays  alive  with  this touching spot that, once  again, shows the company's a step  ahead  of the competition when it comes to  showing the usefulness  of its products and adding in that human  element that draws  people in.
(The  use  of Cat Power's  rendition of "Have Yourself a Merry  Little  Christmas" certainly bolsters that personal  touch Apple is so well-known  for adding  to  its  commercials.)
<br>4) Coke  Zero Sweater Generator</b>
Interactive sites  are becoming more popular each and every day,  and  thus, it's no surprise that some well-known brands are jumping on board  with the marketing concept. Take  Coca-Cola  for  instance.
With this Sweater Generator, it's clear  the  soda-maker certainly gets that  holiday marketing doesn't  need to focus on  its product and should be warm,  inviting, and personable.
<br>5) Netflix "Fireplace for Your Home" Trailer
Think of where  Netflix was just a couple years ago, when it announced its  ill-fated plans for  a  second service  called Qwikster (which led to substantial backlash and some  poor PR). Today, though, it's a whole different story.
In  addition  to awesome original  programming (if you're not watching House of Cards,  you should be),  it's  nailing every aspect of its marketing. Want  proof? Look  no further than the  fake trailer below.<br>
<br>6) Topshop Pinterest Contest
Conducting  a social media contest is a premier way to draw visitors to  your accounts on  Facebook and Pinterest. One company that seems to have hit the mark with  its own contest is  the clothing retailer  Topshop.
With a  contest like the  one the company  created around its #DearTopshop hashtag, in which users  can win various prizes by pinning Topshop items to their boards,  brands can secure not only hefty amounts of  traffic to  their  social  sites, but also garner loyal followers  and even customers.<br>
<br>7) John  Lewis  Christmas Advertisement
Another  sentimental promo  in the vein  of Apple's aforementioned ad comes  from John Lewis and harkens back  to  the  days  of the old-school, animated Christmas specials (A Charlie Brown Christmas, The Velveteen Rabbit,  etc.).
The retailer certainly worked some magic with  this spot,  which has generated some considerable (and warranted) buzz.  And once again, here's another promo using music  to perfection — this time, it's Lily Allen with a lighter  version of  Keane's  "Somewhere  Only We  Know." Well done, John  Lewis marketers.  Well  done.<br>
<br>8) Uncommon Goods
Though not as "sexy" as minute-long commercials, interactive sites, or social contests,  good-ol' email marketing is still a more-than-viable option  for marketers around the  holidays. Uncommon  Goods understood this, as evidenced by this appealing email  below  (which actually  displays as  an animated GIF in your inbox).
It's not only clear and concise in  its  promotional  copy, but the brand also effectively relays the benefits of shopping with the company with its "urgency" angle: 'We offer quick shipping, just in time for the 25th.'  Plus, the animated GIF  shows you when  you can place your order to receive your gifts  in time for  Christmas.



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