kicad-developers team mailing list archive

[Wayne Stambaugh <stambaughw@xxxxxxxxx>]

On 2/2/2017 1:03 PM, Andy Peters wrote:
> 
>> On Feb 2, 2017, at 10:40 AM, Wayne Stambaugh <stambaughw@xxxxxxxxx> wrote:
>>
>> I don't have a strong opinion one way or another but you should never
>> underestimate the power of branding.  You can take the same car and
>> change the manufacturer and model names and the same person who liked
>> the car under one brand name will hate it under another brand name.  I
>> never understood this myself but I'm not a marketing guru.  
> 
> A good example of this was when Ford decided that the Taurus model name had run its course, so they changed the name to the Five Hundred. Sales tanked, so they reverted back to Taurus.
> 
> I don’t get it, either.
> 
> -a

That's a perfect example.  It defies logic but there is no doubt that it
happens.  That's why I suggest we think this through before any renaming.