kicad-developers team mailing list archive

[Wayne Stambaugh <stambaughw@xxxxxxxxx>]

On 2/2/2017 1:08 PM, Chris Pavlina wrote:
> Keep in mind I am not suggesting changing the name of the whole package.
> This is more like if Ford suggested changing Qxshift* to SelectShift[1].
> It's a clearer name that tells what the thing does, and
> really...nobody's going to miss "Qxshift".
> 
> [1] https://owner.ford.com/how-tos/vehicle-features/transmission/selectshift-automatic-transmission.html
> * I really have no idea what Cvpcb means still.

Me neither.  That was it's name when I joined the project.  Maybe JP
could shed some light on this.

> 
> On Thu, Feb 02, 2017 at 11:03:48AM -0700, Andy Peters wrote:
>>
>>> On Feb 2, 2017, at 10:40 AM, Wayne Stambaugh <stambaughw@xxxxxxxxx> wrote:
>>>
>>> I don't have a strong opinion one way or another but you should never
>>> underestimate the power of branding.  You can take the same car and
>>> change the manufacturer and model names and the same person who liked
>>> the car under one brand name will hate it under another brand name.  I
>>> never understood this myself but I'm not a marketing guru.  
>>
>> A good example of this was when Ford decided that the Taurus model name had run its course, so they changed the name to the Five Hundred. Sales tanked, so they reverted back to Taurus.
>>
>> I don’t get it, either.
>>
>> -a
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