kicad-developers team mailing list archive

[Wayne Stambaugh <stambaughw@xxxxxxxxx>]

On 3/3/2017 11:27 AM, Clemens Koller wrote:
> Hello!
> 
> I appreciate the effort to improve the logo, but I admit I have to agree with Chris here that the design could be better by following some common design rules. Unfortunately, I don't have an example here, but the following pages might give you some ideas:

I throw my in my 2 cents on this issue.  I really like our current logo.
 I've seen it on patches and shirts so far and it translates very well
into those formats.  It's clean, simple and classy.  Adding the
schematic and board elements to the letters in the logo look too busy
and I'm not sure they really convey anything to the user that they don't
already know.  My guess is that on something like a shirt they would be
indistinguishable due to the size.  Logos are not just used for program,
documentation, and website graphics, they are also used in merchandise
so any logo changes would have to look decent on those mediums as well.

> 
> http://www.companyfolders.com/blog/golden-ratio-design-examples
> http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm
> 
> 
> And let me troll a little bit:
> We should really think if we want to stay with KiCad instead of KiCAD... If the "CAD" is supposed to be the abbreviation of computer-aided design it should definitely be capitalized in my opinion. If we want to name it "Cad", we might need to explain why we don't follow common sense? I am wondering what this is supposed to tell? Cad.. Cadillac Cadaver? Hmm...
> 
> The reason that Kicad KiCad KiCAD kicad is capitalized in so many different ways (and we have had this discussion) is that people generally apply common sense and capitalize accordingly.

The official project name is KiCad, not KiCAD.  This has been the
official name since before I joined the project and is not open for
discussion so please do not waste any time discussing it.

> 
> Unfortunately "KiCAD" is already used by a swiss/german commercial product.
> I would consider the name generally as not available anymore in the long term.
> 
> Moving on to - flood me ;-) QiCAD? (QuickCAD)
> But old on - s**** it's taken as well. ;-(
> 
> OpenECAD ah... interesting...
> 
> Regards,
> 
> Clemens
> 
> 
> 
> On 2017-03-03 16:19, Chris Pavlina wrote:
>> Honestly, I need to reply again here - the more I look at this, the less
>> I like it. I really don't want to be too negative about this, but there
>> is a lot about this logo that just doesn't work.
>>
>> - Really bad typography makes it slow to read:
>>   - Inconsistent tracking -   K  i    C A D
>>   - Inconsistent letter baseline
>>
>> - The K looks crooked - upper diagonal arm shorter than lower, and the
>>   lower one dips under the baseline
>>
>> - Capitalization is wrong, "CAD" might be the correct acronym but we've
>>   pretty consistently spelled our name "KiCad" for a long time
>>
>> - An anonymous IRCer points out that the lower diagonal arm on the K
>>   looks a bit...rude. He's not the only one who sees this.
>>
>>
>> I quite like the original logo, to be entirely honest. Maybe it could be
>> improved slightly by changing to a fully sans serif font, but I really
>> don't think anything else on it needs to be changed.
>>
>>
>> On Fri, Mar 03, 2017 at 10:01:05AM -0500, Chris Pavlina wrote:
>>> I mostly like this. I'm really not keen on the white outline around the
>>> letters though, and it really needs to be adjusted so that the "Ki" and
>>> the "CAD" share a baseline - it feels rough to read otherwise.
>>>
>>> On Sat, Mar 04, 2017 at 01:48:44AM +1100, Oliver Walters wrote:
>>>> Here is a revised version:
>>>>
>>>> http://imgur.com/a/DysJm
>>>>
>>>> On Thu, Mar 2, 2017 at 6:41 PM, Ingo Kletti <ikletti@xxxxxxxxxxxxxxxx>
>>>> wrote:
>>>>
>>>>> Hi,
>>>>>
>>>>> I like the use of the schematic/pcb elements.
>>>>>
>>>>> It also looks much better at small scales
>>>>>>
>>>>>
>>>>> I tried the scaling and made a mockup at icon resolutions from 16x16 to
>>>>> 64x64 with 8 pixel steps (16, 24, 32, etc.), see attachment. Scaling works
>>>>> good IMO, but cannot avoid bike-shedding:
>>>>>
>>>>> On the sizes 16x16 to 32x32, the white border around the 'i' looks muddy
>>>>> due to the scaling. Maybe using a brighter orange tone might suffice so
>>>>> that the border can be omitted completely without losing contrast.
>>>>>
>>>>> Cheers,
>>>>>
>>>>> Ingo
>>>>>
>>>>> _______________________________________________
>>>>> Mailing list: https://launchpad.net/~kicad-developers
>>>>> Post to     : kicad-developers@xxxxxxxxxxxxxxxxxxx
>>>>> Unsubscribe : https://launchpad.net/~kicad-developers
>>>>> More help   : https://help.launchpad.net/ListHelp
>>>>>
>>>>>
>>>
>>
>> _______________________________________________
>> Mailing list: https://launchpad.net/~kicad-developers
>> Post to     : kicad-developers@xxxxxxxxxxxxxxxxxxx
>> Unsubscribe : https://launchpad.net/~kicad-developers
>> More help   : https://help.launchpad.net/ListHelp
>>
> 
> _______________________________________________
> Mailing list: https://launchpad.net/~kicad-developers
> Post to     : kicad-developers@xxxxxxxxxxxxxxxxxxx
> Unsubscribe : https://launchpad.net/~kicad-developers
> More help   : https://help.launchpad.net/ListHelp
>