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Re: [Ayatana] Software center icon needs designers minds, and new humanity desktop methafor.



I see many criticisms yet a lack of proposals for a suitable replacement.

>> Without an explaination, people could dismiss that icon thinking "I
>> don't want to buy applications, I'll go to the internet and see where
>> I can get some free .exes" :-p

There was a variation of that issue with the original icon:

April testing:  The Software Centre is still not recognized and, during testing, was mistaken for ‘systems control’.

http://design.canonical.com/2011/04/unity-benchmark-usability-april-2011/

- ikt


----- Original Message -----
From: "Ian Santopietro" <isantop@xxxxxxxxx>
To: gespertino@xxxxxxxxx
Cc: ayatana@xxxxxxxxxxxxxxxxxxx
Sent: Thursday, 8 September, 2011 1:50:29 AM
Subject: Re: [Ayatana] Software center icon needs designers minds, and new humanity desktop methafor.




By people, I mean "Human Beings" of all levels of computer literacy and backgrounds, which is precisely Ubuntu's target demographic.

The point I was trying to make is that there was a time that people were unfamiliar with the idea of a shopping bag icon being used to represent a place to get both paid and free apps. At one point, everyone had to learn to use their Android phone. The metaphor worked in this case, so I believe that it would work in this case as well. It's not copying a successful model, it's taking something that users are either A) familiar with or B) will pick up on quickly.


On Tue, Sep 6, 2011 at 23:28, gespertino@xxxxxxxxx < gespertino@xxxxxxxxx > wrote:


First: who is "people"? You need to define an audience.
Do you assume that newcomers are people who come from Android phones
to a desktop OS?
If Ubuntu's audience is computer literate people with smartphones and
previous experience with appstores that use a shopping bag as an icon,
then great. We're all set.

But if your audience is regular people from any part of the globe,
coming from windows (where they're trying to sell you programs all the
time you have to surf the web for freebies), then things are
different.
As far as I can remember Ubuntu motto is "linux for human beings" and
the CD envelopes used to have a nice multi-racial circle of friends,
aiming to be inclusive and bring this operating system to anyone.
And if you ask me, the shopping bag icon isn't that.
If the audience is people who own a smartphone, then you're leaving
most of the humanity out of the frame.
Think what does a shopping bag mean to a third world country and
probably you'll get what I mean.
Forget the shopping bag became an icon for "acquiring goods". A
shopping bag is a shopping bag. If in this part of the world that icon
is familiar it's because we're used to buy things instead of just
getting them.

Using the same shopping bag used by Android and Microsoft, Ubuntu only
shows it can't go beyond copying a "successful" model. It's not
original, it's not completely pertinent and it even doesn't look good
when it is reduced.


2011/9/6 Ian Santopietro < isantop@xxxxxxxxx >:



> I don't think people necessarily associate shopping bags with paid apps. 
> People using Android (Which uses a bag as it's icon) tend to get more free
> apps than paid ones. They still use the Market icon, which looks like a
> shopping bag. I very rarely see any Android users opening up the browser to
> go to the internet and look for some free .apks.
>
> On Tue, Sep 6, 2011 at 18:40, gespertino@xxxxxxxxx < gespertino@xxxxxxxxx >
> wrote:
>>
>> 2011/9/6 Eylem Koca < eylemkoca@xxxxxxxxx >:
>> > How about putting the U with the downward arrow
>> > ( http://ubuntuone.com/30SgZIkoCLbxKWGhS2CUpY ) on the side of the bag?
>>
>> Don't. Please.
>> I pointed an alternative to show that it is possible to come up with
>> something different than a shopping bag in a simple, readable manner.
>> Stuffing this simpler idea on an already cluttered icon with serious
>> problems in small sizes won't help.
>> If the meaning of the bag alone isn't enough to communicate the idea,
>> then it's not matter of adding elements to the bag, but to think a
>> difference alternative.
>> Remember that an icon needs to be as clear as possible to communicate
>> its function in different sizes. Simplicity favours that.
>> I'm so against the bag icon not because I think commerce is bad. I'm
>> against it because shopping apps ISN'T the primary function of our
>> software centre.
>> Other appstores have a strong commercial presence with several
>> freebies. Our "store" is quite different: we have lots of free
>> applications and very few commercial ones.
>> This can change in the future, of course, but in the meantime, the
>> icon communicate "enter here to buy applications" when it's not the
>> case.
>> Without an explaination, people could dismiss that icon thinking "I
>> don't want to buy applications, I'll go to the internet and see where
>> I can get some free .exes" :-p
>>
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>
>
> --
> Ian Santopietro
>
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>
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>
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>




--

Ian Santopietro

Please avoid sending me Word or PowerPoint attachments.
See http://www.gnu.org/philosophy/no-word-attachments.html

"Eala Earendel enlga beorohtast
Ofer middangeard monnum sended"

Pa gur yv y porthaur?


Public GPG key (RSA): http://keyserver.ubuntu.com:11371/pks/lookup?op=get&search=0x412F52DB1BBF1234

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