openlp-core team mailing list archive

[Jeffrey Smith <whydoubt@xxxxxxxxx>]

The  end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and  — if  you're  marketers like us — prepping  for next year's campaigns. It also means we get  to enjoy  some of the most  heartwarming  and humorous marketing efforts we'll see all  year.
>From commercials, to  interactive websites,  to social  media contests, there's  always a fair share of top-notch  marketing going on in November  and December — and this year proved as much.<br><br>Check our free holiday marketing guide here  to learn about the trends shaping this  2017 holiday season.<br><br>Check out  some  of this season's memorable and unique campaigns from both  sizable brands and small ones that  epitomize how to  do holiday marketing  right.

8 Great Holiday Marketing Campaigns of 2017
<br>1) 23  Secrets To  Booking  Cheap  Flights (Flight  Coupons, Promo Codes & Deals - Dec 2017)  - Business Insider.<br>Best Deal 55% Off: Christmas Flight Deals  and  New Year  Flight Deals.
Primary.  Please call us at  this number <a style="font-weight:  bold; font-size:125%;" href="tel:888-369-2751">888-369-2751</a>. (24/7 Support.)<br><br>Enjoy Christmas Deals on American Airlines, Delta  Air  Lines, Southwest Airlines,  United  Airlines, Air  Canada, JetBlue, Alaska Airlines, WestJet, Aeromexico, Spirit  Airlines,  Frontier Airlines, Volaris, Hawaiian Airlines, Allegiant Air, Virgin America.
Don't Miss These Handpicked Fares<br>
<table  width="350px"><tbody><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">New York</td><td  width="10%">$175.86</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td  width="40%">San Francisco</td><td width="10%">$103.49</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.43</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td width="10%">$325.50</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$96.29</td></tr><tr><td  width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Chicago</td><td width="10%">$100.10</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td  width="40%">Kingston</td><td width"10%">$461.64</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td width="40%">Tokyo</td><td width"10%">$690.38</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Casablanca</td><td width"10%">$825.15</td></tr><tr><td  width="40%">Miami</td><td width="10%">-</td><td width="40%">Johannesburg</td><td  width"10%">$1016.12</td></tr><tr><td  width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Orlando</td><td width"10%">$90.09</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Washington  DC</td><td  width"10%">$195.66</td></tr><tr><td  width="40%">New York  City</td><td  width="10%">-</td><td width="40%">Toronto</td><td width"10%">$119.80</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Paris</td><td  width"10%">$545.72</td></tr><tr><td width="40%">New York City</td><td  width="10%">-</td><td width="40%">London</td><td width"10%">$399.64</td></tr></tbody></table>
At  the time of Christmas, Every airline is offering wonderful discounts on airfare tickets. So, have a  break  in the action from work  deadlines and family responsibilities, and plan  a  trip to refresh yourself. Maybe  you did  not get chance to have holidays last summer  months. Why not go now and  experience  different civilizations? Explore  Disney World, meet tigers in  Thailand, take flight over New York in  a helicopter, capture a Brazilian sports  match, dive with sharks in Cape Town or  uncover the many  miracles of  Asia and the  Pacific, there's a  lot  to see  and experience.  Understand that  things can  be lost, discarded  or replaced but irrespective of where  your daily life may lead, your travel  activities  will be yours.  So spend not a  instant,  avail  the  great deals and take a  flight  to  your preferred destination.<br><br>Searching for cheap  flights is  something we've  all done sooner or  later. For a lot of, it's  area of the  routine that switches into booking a vacation. For others, it's  a great way to reserve a spontaneous but  affordable impromptu getaway.<br><br>Our telephone: <a style="font-weight:  bold; font-size:125%;" href="tel:888-369-2751">888-369-2751</a>. 
<br>2) The Santa Brand Book
"Santa  is a Concept, not an idea.  It's  an Emotion, not a feeling. It's  both  Yesterday and Today. It's Tomorrow  as well."  That's how this ingenious brand  book from  communications  consulting firm Quietroom begins. And believe me when  I say the rest of  it is just as kooky and wonderfully facetious.
Case in point:  Take a look below at this "brand  house" that details  the core components of Old Saint Nick's brand strategy.  I ... I can't even.
<br>3) Apple Holiday Commercial</b>
Oh, Apple — how  you've done it again. Say what you will about the  tech giant, but hot damn, do they know how to churn out  one wonderful  ad  after another.
The streak stays alive  with  this touching spot that,  once again,  shows the company's a step ahead of the competition when it comes to showing the usefulness  of its products  and adding in that  human element that  draws people in.
(The  use of Cat Power's rendition of "Have Yourself a Merry Little Christmas" certainly bolsters that personal touch  Apple is so well-known for adding to its commercials.)
<br>4) Coke Zero Sweater Generator</b>
Interactive sites are becoming more popular each  and every day, and thus, it's  no surprise that some  well-known brands are jumping on board with  the marketing  concept. Take Coca-Cola  for instance.
With this Sweater Generator,  it's clear the soda-maker certainly gets  that holiday marketing doesn't need to focus on  its product and should be warm, inviting, and personable.
<br>5) Netflix "Fireplace for Your  Home" Trailer
Think of where Netflix  was just a  couple years  ago,  when  it announced its ill-fated plans for a  second service called  Qwikster (which led to substantial backlash  and  some poor PR). Today, though, it's  a whole  different story.
In  addition to awesome original programming  (if you're not watching House of Cards, you  should  be), it's  nailing every  aspect of its marketing. Want proof? Look no  further than the fake trailer below.<br>
<br>6) Topshop Pinterest Contest
Conducting  a  social media  contest is a  premier  way to draw visitors to your  accounts  on Facebook and Pinterest. One company  that seems to have hit the mark with  its own contest is  the clothing retailer  Topshop.
With a contest like the one the company created around its #DearTopshop hashtag,  in  which  users can win  various  prizes by pinning Topshop items to  their  boards, brands can secure not only hefty amounts  of traffic to their social sites, but also garner loyal followers and  even  customers.<br>
<br>7) John Lewis Christmas Advertisement
Another sentimental promo in the vein  of Apple's  aforementioned ad comes from John Lewis and  harkens back  to the days of the old-school, animated  Christmas specials (A  Charlie  Brown Christmas, The Velveteen Rabbit, etc.).
The retailer certainly worked some magic with this spot, which has generated some considerable (and warranted) buzz. And once again, here's  another  promo using music to perfection —  this  time, it's  Lily Allen with  a lighter version of Keane's "Somewhere Only We  Know." Well done, John Lewis marketers. Well done.<br>
<br>8)  Uncommon Goods
Though not as "sexy" as  minute-long  commercials, interactive  sites, or  social contests, good-ol'  email marketing is still a more-than-viable option  for marketers around the holidays.  Uncommon Goods understood this,  as evidenced by this appealing  email below (which actually displays  as an animated GIF in  your inbox).
It's not  only clear and concise in its  promotional copy,  but the brand also effectively relays the benefits of shopping with the company with its "urgency" angle: 'We offer quick shipping, just in time  for the  25th.' Plus, the animated  GIF shows you when  you can  place your  order to receive your gifts in time for Christmas.

Call us: <a style="font-weight: bold; font-size:125%;" href="tel:888-369-2751">888-369-2751</a>. (24/7 Support.)



-- 
https://code.launchpad.net/~whydoubt/openlp/fix_core_tests/+merge/185080
Your team OpenLP Core is subscribed to branch lp:openlp.