ubuntu-advertising team mailing list archive

[alan c <aeclist@xxxxxxxxxxxxxxxxxx>]

On 22/12/10 09:02, Barry Drake wrote:
> On Tue, 2010-12-21 at 00:15 +0000, danteashton@xxxxxxxxx wrote:
> >  I was not suggesting we look at Ubuntu's weaknesses, but I AM saying
> >  we've got our work cut out for us if Ubuntu does not have multimedia
> >  support out of the box. We screw this up and we've got quite a few
> >  people who will be acting against us. I've met many Ubuntu/Linux
> >  haters, I'd hate to make any more.
>
> I'm thinking of writing some text for the website, hoping that my
> suggestion for a big button on the front page for folk who haven't a
> clue what Ubuntu is, will be taken up.  I'd like to take folk straight
> to something that starts a bit like this:


> "Is Ubuntu for you?  If your use of a PC is for Internet, e-mails and
> general office purposes (word-processing, spreadsheets etc.) then Ubuntu
> probably is for you.  As always, when you buy a new computer, you will
> be asked, "What do you want to use it for?".  We are asking you the same
> question.

May I suggest using slightly a slightly simpler form of words:
Is Ubuntu for you?  If your PC is for Internet, e-mails and
 general office purposes such as word-processing, spreadsheets,  then 
Ubuntu
probably is for you.


>As always, when you buy a new computer, you will
> be asked, "What do you want to use it for?".  We are asking you the 
same
> question.
comment: I am not at all sure this rings true. When I have bought 
computers, I have not been asked what I wanted to use it for. Retail 
pressure will push towards buying software - MS office whatever, so if 
asked, the question might possibly have elements of insincerity.


> If your main interest is with specialist applications that are not
> available for Ubuntu, you need to do careful research and consideration
> before going any further.
suggest:

> We don't want you to be in any way
> disappointed.
Some specialist applications, such as iTunes, are not yet available 
for Ubuntu and the iTunes site will only let you use the iTunes 
program. However there are plenty of alternative ways to download 
music and play and manage your collection.

comment: with proprietary kit like iPod, I am personally not sure that 
if someone who is non techie currently uses Windows, how practical it 
will be to stop using Windows  with the device.

>  As a common example, there is not yet a version of the
> well known iTunes application that can run on Ubuntu.  One day there
> will be, but until then, you would have available a rich variety of
> music applications (including the ability to download tracks), but not
> from the iTunes site.  Look on our<link>compatibility</>  site.  If the
> application you really need to use is not listed there, you might check
> out the application's home site, or ask our support team for their
> opinion.
>
> <much more text about using Ubuntu>
>
> Last but by no means least, we would like you to<link>download and burn
> the CD</>  this will allow you to run a complete demonstration of Ubuntu
> and try to find out what you can do with your existing documents etc.
> Most of them will probably 'just work'.  Again, please get in touch if
> you have any questions.  You will find our voluntary support team is
> very eager to answer questions.

consider also:
'You might find there are local volunteers in your area.'

>  We are all enthusiastic users of
> Ubuntu, but have no financial interest, so we will never try to mislead
> someone who is not going to be 100% happy with our product."
>
> It might be worth taking a look at how CodeWeavers handle this.  I know theirs is a different market and I am not suggesting that we associate with them, but I like their approach to compatibility.  See http://www.codeweavers.com/compatibility/browse/cat
>
> I really feel if we get this, (the educational part of our task) right,
> that will answer all of Danté's worries.  He is right to be concerned -
> but there IS a solution.
>
> Regards,		Barry.
>
>
>
>
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--
alan cocks
Ubuntu user