ubuntu-phone team mailing list archive

[Ruald Andreae <ruald.a@xxxxxxxxx>]

Your are right it's too late for this campaign. And maybe $700 is a bit
overzealous.  I was saying this is what they should have done, better
marketing, pre-released versions of Ubuntu for Android and perks that will
drive the deal through. Backers who paid $750 a device will add a bit extra
later to make it happen and convince their friends to donate $10 for a pen
etc:

      Perk Cost Amount Sold Funded  Ubuntu Pen 10 1500 15000  Ubuntu CD 15
1400 21000  Ubuntu Pens and stickers 20 1300 26000  Ubuntu Pens, stickers
and CD 30 1200 36000  Ubuntu T-shirt 50 1100 55000  Ubuntu Pens, stickers,
CD and T-shirt 100 1000 100000  Ubuntu backpack 100 900 90000  All of the
above 200 800 160000  128GB of UbuntuOne for a year 200 700 140000  All of
the above 350 600 210000  Ubuntu Desktop & Mobile support for a year 500 500
250000  Edge Phone 750 38000 28500000  All of the above 1200 2000
2400000  Special
Perk 10000 10 100000   32103000
It's a lofty goal, but seems more achievable than the current one.







On Tue, Aug 6, 2013 at 6:03 PM, Oliver Grawert <ogra@xxxxxxxxxx> wrote:

> hi,
> Am Dienstag, den 06.08.2013, 17:47 +0200 schrieb Ruald Andreae:
> > I FULLY understand the fact that the cost of the phone is high and
> > that's the point. But did you read the rest of the email where I state
> > the costs is too high for most and justified the lower cost with perks
> > and better marketing which would have made up the rest of the cost and
> > perhaps actually make it a viable reality?
> >
> > Kinda worries me that all you took from my mail was one point and
> > regurgitating the same thing everyone else has said but did not look
> > or comment at how it actually COULD have worked with my suggestions.
> >
> > It's not going to get funded, we must accept that and look at why it
> > didn't succeed.
> >
> > I did some calculations and with enough people donating for the perks
> > I laid out at $700 it's actually plausible. I am not even being overly
> > optimistic in my sums.
> thats the point, giving all of them away for $700 means you need to make
> more than 4mio with the extra perks (700 * 40000 devices = 28mio) plus
> you have to compensate for the $100 difference for the devices that got
> out to early adopters on the two first days. you cant sell the phone
> cheaper than the production costs are unless you have a massive
> compensation in place already. while i belive your smaller perks would
> gain good money into the campaign i dont think it would be enough to
> compensate for such a price drop (note you would also have to re-fund
> all the people of the 720, 750, 775 and 780 perks if you drop the price
> across the board so we would lose a million or more again)
>
> ciao
>         oli
>
> --
> Mailing list: https://launchpad.net/~ubuntu-phone
> Post to     : ubuntu-phone@xxxxxxxxxxxxxxxxxxx
> Unsubscribe : https://launchpad.net/~ubuntu-phone
> More help   : https://help.launchpad.net/ListHelp
>
>