← Back to team overview

ubuntu-phone team mailing list archive

Re: Ubuntu Edge (the Ubuntu handset)

 

On Wed, Aug 7, 2013 at 8:01 PM, leon lee <llrraa@xxxxxx> wrote:

> I hope you're not working in ubuntu marketing department. :)
> From the marketing view, every product starts from STP: segment, target,
> positioning. Every product should have a very specific segment. Factors
> like design/pricing etc. would reflect such a target.
> If you argue ubuntu edge is for anyone, I wouldn't say anything but wish
> it all the best.
>

40000 phones are clearly not for everyone.

>
>
> ------------------ Original ------------------
> *From: * "Omer Akram"<om26er@xxxxxxxxxx>;
> *Date: * Aug 7, 2013
> *To: * "leon lee"<llrraa@xxxxxx>; **
> *Cc: * "Ubuntu Touch"<ubuntu-phone@xxxxxxxxxxxxxxxxxxx>; **
> *Subject: * Re: [Ubuntu-phone] Ubuntu Edge (the Ubuntu handset)
>
> Hey!
>
>
> On Wed, Aug 7, 2013 at 7:38 PM, leon lee <llrraa@xxxxxx> wrote:
>
>> I think ubuntu's marketing people are targeting the wrong segment. Yes,
>> ubuntu edge seems to be innovative, but it's not enough for the high end
>> market. With poor branding in mobile and pc desktop market, normal high end
>> people would not notice the highlight of ubuntu edge, except for us, the
>> ubuntu touch fans.
>>
>
> I think you are wrong on that front, I know normal people, who buy high
> end devices, who don't have anything to do with Ubuntu and yet they are
> pretty much interested in Ubuntu Edge, even they tell me of things about
> Ubuntu Edge from different tech websites they visit. Ubuntu Edge from what
> I could read is not something that's going to be on sale in the market to
> target a certain class of people :)
>
>
>> But convergence pc should be very attractive to those without pc/laptop
>> but looking forward to enjoy the fun of pc. So ubuntu's marketing segment
>> should shift to the young people without pc. China is a good place to
>> start, just like Jolla/Sailfish.
>>
>>
>> ------------------ Original ------------------
>> *From: * "Ruald Andreae"<ruald.a@xxxxxxxxx>;
>> *Date: * Aug 7, 2013
>> *To: * "Oliver Grawert"<ogra@xxxxxxxxxx>; **
>> *Cc: * "Ubuntu Touch"<ubuntu-phone@xxxxxxxxxxxxxxxxxxx>; **
>> *Subject: * Re: [Ubuntu-phone] Ubuntu Edge (the Ubuntu handset)
>>
>> I agree that the merch will cost money and maybe I am being a bit
>> optimistic on how many would get sold for what price. But I personally
>> think the cost of the merch is minimal when you have reached the final
>> $32mill goal and it's something that Canonical can fund. Maybe I am being
>> idealistic but I feel that *some* of the options should have been
>> considered and the marketing approached from a different angle and more
>> agressively. Canonical could have done more and what they have done so far
>> was too little too late.
>>
>> Either way I wish the project my best, I want it to happen and have done
>> everything I can do make it happen.
>>
>> Lets see how it goes.
>>
>>
>> On Tue, Aug 6, 2013 at 11:09 AM, crack.mech <crack.mech@xxxxxxxxx> wrote:
>>
>>> I don't think thats Canonical's intentions. They would build the phone
>>> ONLY if people want that phone.
>>>
>>>
>>>
>>> On Tue, Aug 6, 2013 at 2:09 PM, Николай Шатохин <n.shatokhin@xxxxxxxxx>wrote:
>>>
>>>> Сanonical can add the missing money before the end. But this very
>>>> little scenario.
>>>>
>>>>
>>>> 2013/8/6 Robert Park <robert.park@xxxxxxxxxxxxx>
>>>>
>>>>> On Mon, Aug 5, 2013 at 9:53 PM, Nathan Haines <nhaines@xxxxxxxxxx>wrote:
>>>>>
>>>>>> They can't just lower the specs, because then they won't be
>>>>>> delivering the product that people paid for.
>>>>>
>>>>>
>>>>> THANK YOU. If canonical were to announce a drop in specs, I'd pretty
>>>>> much immediately take my $600 back and then spend just $300 on the Nexus 4,
>>>>> since that already exists, and already has mid-level specs. I pledged my
>>>>> $600 specifically because I *want* a desktop in my pocket.
>>>>>
>>>>> --
>>>>> Mailing list: https://launchpad.net/~ubuntu-phone
>>>>> Post to     : ubuntu-phone@xxxxxxxxxxxxxxxxxxx
>>>>> Unsubscribe : https://launchpad.net/~ubuntu-phone
>>>>> More help   : https://help.launchpad.net/ListHelp
>>>>>
>>>>>
>>>>
>>>> --
>>>> Mailing list: https://launchpad.net/~ubuntu-phone
>>>> Post to     : ubuntu-phone@xxxxxxxxxxxxxxxxxxx
>>>> Unsubscribe : https://launchpad.net/~ubuntu-phone
>>>> More help   : https://help.launchpad.net/ListHelp
>>>>
>>>>
>>>
>>> --
>>> Mailing list: https://launchpad.net/~ubuntu-phone
>>> Post to     : ubuntu-phone@xxxxxxxxxxxxxxxxxxx
>>> Unsubscribe : https://launchpad.net/~ubuntu-phone
>>> More help   : https://help.launchpad.net/ListHelp
>>>
>>>
>>
>> --
>> Mailing list: https://launchpad.net/~ubuntu-phone
>> Post to     : ubuntu-phone@xxxxxxxxxxxxxxxxxxx
>> Unsubscribe : https://launchpad.net/~ubuntu-phone
>> More help   : https://help.launchpad.net/ListHelp
>>
>>
>

References