unity-design team mailing list archive

[Allan Caeg <allancaeg@xxxxxxxxx>]

Not showing the branding while the app is running may reduce cognitive load,
just like what MPT said. However, there are issues with this.
*Apps that are supposed to do the same things have differences that many
people know or need to know.*
Whenever I'm browsing, I have to know that it's Firefox, because Chrome
works differently. Some keystrokes won't work on the other app, some plugins
aren't present, etc.

*When more than one app of the same kind is running, they would be tagged
the same way*
There are cases when we open more than one web browser or music player. For
example, if I want to use two different accounts on one social networking
site, I would run two browsers. Not being able to identify easily which app
is which would be confusing in this case.

*Upstream vendors may want to keep their branding *
Some of them take their marketing so seriously that they won't even consider
this. This may damage our relationship with them, and may cause them to
brand their products in places that will be less fit.

*This could make app launching more complicated*
When I launch Firefox, I would need to look for the Web Browser, Internet
Browser, or whatever window. That is confusing. It's even more complicated
for other apps like Sudoko. What should I expect Sudoku to be named after
launching it with whatever launcher (GNOME Main Menu, GNOME Shell, etc.)

Regards,
Allan
http://google.com/profiles/AllanCaeg
+63 927 982 0592

On Aug 10, 2010 2:05 AM, "Martin Owens" <doctormo@xxxxxxxxx> wrote:
> Ryan,
>
> On Mon, 2010-08-09 at 11:22 -0500, Ryan Peters wrote:
>> While browsers might not be focused on branding, that branding is
>> still
>> there. My point, however, isn't the branding, but the fact that there
>> is
>> a brand. If we treated every web browser as "web browser" or every
>> email
>> client as "email client", how would people tell the difference
>> between
>> them? Branding, with different icons and application names, helps
>> this
>> issue, and there's a healthy level of branding exposure we need to
>> find.
>> If the window borders didn't have the application title, the
>> Application
>> Menu, with the icon as well as the name (so people can more easily
>> recognize the name), fixes this problem because you can tell what
>> application you have open no matter what window is focused, its
>> contents, or what the window title is.
>
> the branding falls back down to the operating system. It's Ubuntu's
> access to facebook etc. not Chrome or Firefox.
>
> Martin.
>
>
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