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[Michal Nitka <question269691@xxxxxxxxxxxxxxxxxxxxx>]

Question #269691 on Yade changed:
https://answers.launchpad.net/yade/+question/269691

Michal Nitka proposed the following answer:
The end  of  the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and  — if you're marketers like us  — prepping for next year's  campaigns. It also means we get to enjoy  some of the most  heartwarming  and humorous  marketing efforts  we'll see all year.
>From commercials,  to  interactive websites, to  social  media contests, there's always a  fair  share of  top-notch marketing going  on in November and December — and this year proved as  much.<br><br>Check our  free  holiday marketing guide here to learn about  the trends  shaping this 2017 holiday season.<br><br>Check out some of this season's memorable and unique campaigns  from both sizable brands and small  ones  that  epitomize  how to do holiday marketing right.

8 Great  Holiday Marketing Campaigns of 2017
<br>1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo Codes  & Deals - Dec 2017) - Business Insider.<br>New Deal 55% Off: Christmas Flight Deals and  New Year Flight  Deals.
Primary. You can reach us through  this number <a  style="font-weight: bold; font-size:125%;" href="tel:(888) 369-2751">(888) 369-2751</a>. <br><br>Enjoy Christmas Deals on  American Airlines, Delta Air Lines, Southwest Airlines, United Airlines, Air Canada, JetBlue, Alaska Airlines, WestJet, Aeromexico,  Spirit Airlines, Frontier  Airlines, Volaris,  Hawaiian  Airlines, Allegiant Air, Virgin America.
Don't Miss  These Handpicked Fares<br>
<table  width="350px"><tbody><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">New York</td><td  width="10%">$175.21</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">San Francisco</td><td width="10%">$103.99</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.24</td></tr><tr><td width="40%">Chicago</td><td  width="10%">-</td><td width="40%">Los Angeles</td><td  width="10%">$325.53</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New  York</td><td width="10%">$96.82</td></tr><tr><td width="40%">Atlanta</td><td  width="10%">-</td><td  width="40%">Chicago</td><td  width="10%">$100.53</td></tr><tr><td width="40%">Boston</td><td width="10%">-</td><td width="40%">Miami</td><td width"10%">$189.39</td></tr><tr><td  width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">Manila</td><td width"10%">$654.79</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Minneapolis</td><td width"10%">$95.47</td></tr><tr><td width="40%">Atlanta</td><td  width="10%">-</td><td  width="40%">New York</td><td width"10%">$225.14</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Orlando</td><td  width"10%">$90.23</td></tr><tr><td width="40%">New York  City</td><td  width="10%">-</td><td width="40%">Toronto</td><td width"10%">$119.51</td></tr></tbody></table>
During Christmas, Every airline is  offering fabulous discounts  on airfare  tickets. So, have a break in the action from  work deadlines  and family  responsibilities, and  plan a trip to refresh yourself. Maybe you didn't  get chance  to  consider holidays  last summer time. You  will want to go now and  experience different ethnicities? Explore Disney World, meet tigers in Thailand, take flight over  New York in a  helicopter, get  a Brazilian  sports match,  dive with sharks in Cape Town or uncover the many magic of Asia and the Pacific, there's a  whole lot to see  and experience. Understand  that things can be lost,  discarded  or changed but  no matter where  your life may  lead, your travel  encounters will always be yours. So  waste  not a  moment in  time,  avail  the fantastic  deals and soar to your preferred destination.<br><br>Searching for  cheap plane tickets  is  something we've all done at some point. For a lot of, it's  part of the routine that goes into booking a holiday. For others, it's a great way to reserve a spontaneous but affordable  impromptu getaway.<br><br>Our phone:  <a style="font-weight: bold; font-size:125%;" href="tel:(888) 369-2751">(888) 369-2751</a>. (24/7 Support.)
<br>2) The Santa Brand  Book
"Santa is a Concept, not an idea. It's an Emotion, not a feeling.  It's both Yesterday and Today. It's Tomorrow  as  well." That's how  this ingenious  brand book from communications consulting firm Quietroom begins. And believe me when I  say the rest  of  it is just as kooky and wonderfully facetious.
Case in point:  Take a look below at this "brand house" that details  the core  components of Old Saint Nick's brand strategy.  I ... I can't even.
<br>3) Apple  Holiday Commercial</b>
Oh, Apple — how  you've  done it  again. Say what you will about the tech giant,  but hot damn, do they know  how  to churn out one wonderful ad after another.
The streak  stays alive with  this  touching  spot that, once  again, shows the  company's a step ahead of the competition when it comes to  showing the  usefulness of its products and adding in that  human element that draws people in.
(The use  of Cat Power's rendition of "Have Yourself a Merry Little Christmas"  certainly bolsters that  personal touch Apple is  so well-known for adding  to its commercials.)
<br>4) Coke Zero Sweater  Generator</b>
Interactive  sites are becoming more popular  each and every  day, and thus, it's no surprise that some well-known  brands are  jumping  on board with the  marketing concept. Take Coca-Cola  for  instance.
With  this  Sweater Generator,  it's  clear  the  soda-maker certainly gets that holiday  marketing  doesn't need to focus  on its product and should  be warm,  inviting, and personable.
<br>5) Netflix "Fireplace for  Your Home"  Trailer
Think  of where Netflix was just  a  couple years ago,  when  it announced its ill-fated plans for a second service called Qwikster (which led to substantial backlash and some poor  PR). Today, though, it's  a whole different story.
In  addition to  awesome  original  programming (if you're not watching House  of Cards, you should be), it's  nailing every  aspect of  its  marketing. Want proof? Look no further than the fake trailer below.<br>
<br>6) Topshop Pinterest  Contest
Conducting a social media contest is  a premier way to  draw  visitors to your accounts  on Facebook and Pinterest. One  company that seems to have hit the mark with its own contest is the clothing  retailer  Topshop.
With a contest like the one the  company  created around its #DearTopshop hashtag, in which users  can  win various prizes by pinning Topshop  items  to their  boards, brands can secure not only hefty amounts  of traffic to their social  sites, but also garner loyal  followers and even customers.<br>
<br>7) John Lewis Christmas Advertisement
Another sentimental  promo in the  vein  of Apple's aforementioned ad comes from John Lewis and harkens back to the days of  the old-school,  animated Christmas specials (A Charlie Brown  Christmas,  The Velveteen Rabbit, etc.).
The retailer certainly worked some magic with this  spot, which  has generated  some considerable (and warranted) buzz. And  once again, here's another promo using music  to perfection — this time,  it's Lily Allen  with  a  lighter version of Keane's "Somewhere Only We Know." Well done, John Lewis marketers. Well  done.<br>
<br>8) Uncommon  Goods
Though not as  "sexy" as minute-long commercials, interactive sites, or social  contests, good-ol' email  marketing is  still a  more-than-viable option for  marketers around the holidays. Uncommon Goods understood  this, as evidenced by this appealing  email below (which actually displays as an  animated GIF in your inbox).
It's not only clear and concise in its  promotional  copy, but  the brand also effectively relays the benefits of shopping with the company with  its "urgency" angle: 'We offer  quick  shipping, just  in time for the 25th.' Plus, the  animated GIF  shows you  when you can place your order to  receive your  gifts in  time for Christmas.

Call  us: <a style="font-weight:  bold; font-size:125%;" href="tel:(888)
369-2751">(888) 369-2751</a>.

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