On Tue, Nov 15, 2011 at 00:11,
frederik.nnaji@xxxxxxxxx <frederik.nnaji@xxxxxxxxx> wrote:
branding makes it easier to identify the product. the program is best identified by a message, and a clear message is best delivered through a semantically powerful and unabiguous means, such as a symbol.
branding makes it easier to identify the product, it doesn't necessarily describe the program behind it.
and the application, use or purpose of the program behind a brand is usually overstated or misleadingly advertised, while a semantic icon is capable of describing the product, program, application, appliance, use or purpose meaningfully.
if you want to make money or harvest customers, use branding. if you want to build a meaningful UI, use meaning i.e. semantics, that was my point, and i suppose we agree to a large extent.