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Logo design

 

I just got done having a chat with my sister, who has a masters in fine arts / graphics design, about the logo. She thinks that the idea of using a flash drive in the logo is a good idea, but that it can be improved a lot. With her permission, I've pasted the log of that chat below.

						(08:22:04PM) crashsystems:I'm part of an open source project(http://keryxproject.org) thatis working on the 1.0 release. I was wondering if you would bewilling to give some suggestions on a logo.
(08:23:12PM) Redacted:supposed to be a flashdrive?
(08:23:30PM) crashsystems:yeah, thats the current logo
(08:23:42PM) crashsystems:1.0 might not go with the samething
(08:23:48PM) crashsystems:in fact it probably won't
(08:24:05PM) Redacted:it's kinda lo tech looking
(08:25:50PM) crashsystems:the idea is to use Keryx to put updatefor linux systems onto a flash drive, then install them on the targetmachine
(08:26:50PM) Redacted:flash drive's a good logo type...theway it looks now's well it's just ok
(08:27:11PM) crashsystems:any ideas for improving it?
(08:27:58PM) Redacted:the main body shape should be maybesleeker
(08:28:23PM) Redacted:those blue lines need to go
(08:28:40PM) Redacted:and the font choice could beimproved
(08:29:58PM) crashsystems:what about making it look more 3D, andless flat?
(08:31:06PM) Redacted:3D's good....it's the cool thing to donow
(08:35:12PM) Redacted:the trick with logos is making themlook good in a 1 by 1 inch space and in black and white
(08:35:33PM) crashsystems:why black and white?
(08:36:08PM) Redacted:it's harder to make something lookgood in black and white
(08:36:26PM) Redacted:and sometimes a letterhead gets faxedor copied in black and white
(08:36:49PM) crashsystems:chances are this logo will only everbe on a computer screen, and maybe on a few T-shirts
(08:37:25PM) Redacted:shrugs it'sa graphic design rule
(08:37:30PM) crashsystems:ok
(08:37:48PM) crashsystems:I'm not saying you are wrong, I'm justtrying to understand the reasoning.
(08:37:51PM) Redacted:if it looks good in b/w it'll lookgood in almost any color
(08:38:32PM) Redacted:I think with b/w the design standsout
(08:38:53PM) Redacted:color doesn't get in the way ofjudging whether it works or not
(08:40:33PM) crashsystems:anything else? also, do you mind if acopy/paste your suggestions to a few people in an email?
(08:41:28PM) Redacted:don't mind
(08:41:46PM) Redacted:do a bunch of thumbnailsketches
(08:41:59PM) Redacted:use real flash drives asreference
(08:42:23PM) Redacted:and the text has to be a part of theimage
(08:42:33PM) Redacted:not just random font ontop of the logo
--
Douglass Clem
Chief Technology Officer,
Crashsystems LLC (crashsystems.net)
Public Key: 37F9 E685 576A CFD3 B08C

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