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Re: Branding and messaging


My two cents:

- MimbleWimble Protocol
- Grin Blockchain
- Currency - I would stay away from potential copyright issues w/J.K.Rowlings coins. Maybe the Greek&Roman denominations for gold, silver, bronze: Sol (Solidus), Denar (Denarius), Dupon (Dupondius)? I like Ingot too!
- Value proposition: accessibility, privacy, security, freedom

-- Pronounced as HerMYonee
"“Books! And cleverness! There are more important things — friendship and bravery"

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> -------- Original Message --------
> Subject: Re: [Mimblewimble] Branding and messaging
> Local Time: September 6, 2017 11:32 AM
> UTC Time: September 6, 2017 6:32 PM
> From: apoelstra@xxxxxxxxxxxxxx
> To: Casey Rodarmor <casey@xxxxxxxxxxxx>
> mimblewimble@xxxxxxxxxxxxxxxxxxx <mimblewimble@xxxxxxxxxxxxxxxxxxx>
> On Wed, Sep 06, 2017 at 08:12:46AM +0000, Casey Rodarmor wrote:
>> I"ll bite!
>> Naming
>> ======
>> 1. I think that MimbleWimble is more in the transaction type category,
>> instead of the blockchain type category.
>> Perhaps it"s a silly distinction, but one of the things that I like so much
>> about Grin is that, if you squint a bit, it"s just a good ol" blockchain in
>> terms of proof of work, mining, and transaction propagation.
>> So I might say that Grin is a bitcoin-style blockchain with mimblewimble
>> transactions, which have privacy and scaling benefits. (And, obviously,
>> turn the whole thing into quite the weird mutant, but don"t require a
>> different, untested, and much weaker security model, like proof of stake.)
> +1 to this. It is true that Mimblewimble changes some aspects of how the chain
> works, but I"ve gotten a lot of questions from the public along the lines of
> "does MW use PoS/scrypt/ghost/whatever" and the answer is always "MW is totally
> agnostic to that stuff".
>> 2. I think Grin is a great name. Does it have a Harry Potter connection? I
>> always assumed that it was from Gellert Grindelwald"s name. Another really
>> apt connection is to the grin of the Cheshire Cat in Alice"s Adventures in
>> Wonderland. After all, it"s all that"s left after the rest of the beast has
>> disappeared.
> Igno said somewhere that it comes from "gringotts" the wizarding bank. I like
> the Chesire Cat connection :P.
>> 3. May I suggest the galleon, the sickle and the knut[0]? The galleon would
>> be ether, the knut would be wei, and the sickle would be somewhere in the
>> middle. If there"s no utility to the sickle it could be left out, but it
>> might be good to have an intermediate unit, in case the price increases to
>> the point where galleons are too big, but knuts are still too small.
>> I think ethereum goes overboard with naming subunits[1], but three might be
>> the sweet spot.
> I"m a little worried about drawing the ire of Rowling or her lawyers. She"s
> historically been very friendly toward fan projects but a monetary system might
> be viewed as being in a different category. To the best of my knowledge she has
> never commented publicly or privately about Mimblewimble.
>> Messaging
>> =========
>> I think that above and beyond formulating a coherent value proposition,
>> it"s important to use terminology and framing which helps people understand
>> the advantages that a normal person would get from using Grin, and avoids
>> the impression that a privacy focused cryptocurrency only has illicit uses.
>> Zcashes messaging is good here, for example the "upholding confidentiality"
>> section on their home page[2].
>> Words like "obfuscate", "anonymous", and "secret" aren"t good, since they
>> have negative connotations and conjure images of illicit activities.
>> However, words like "privacy" and "security" have positive connotations
>> that people can understand and relate to, and I think it"ll be an ongoing
>> but important challenge to keep the messaging consistent and on point here.
>> [0] http://harrypotter.wikia.com/wiki/Wizarding_currency
>> [1] https://etherconverter.online
>> [2] https://z.cash
> We"re not making private transactions possible, there are already a million ways
> to move wealth around the world covertly. We"re making privacy *cheap* and
> *accessible*.
> People doing illicit things can afford privacy because there"s an immediate and
> direct cost to them if they lose it (and likely a direct reward for maintaining
> it, depending on the nature of their industry). Ordinary people who are being
> surveilled or censored cannot afford this, because the costs are indirect and
> invisible and they don"t get rewarded in any way. They"re just trying to pay
> their rent and buy groceries without having advertisers targeting and manipulating
> them, and to live their lives and support causes they want to without anybody
> throwing rocks through their windows or breaking down their doors.
> These are the people we care about. They"re the ones who lose their privacy when
> their banks and governments make it expensive or confusing or unavailable. Criminals
> don"t give a shit.
> --
> Andrew Poelstra
> Mathematics Department, Blockstream
> Email: apoelstra at wpsoftware.net
> Web: https://www.wpsoftware.net/andrew
> "A goose alone, I suppose, can know the loneliness of geese
> who can never find their peace,
> whether north or south or west or east"
> --Joanna Newsom
> --
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