openerp-community team mailing list archive

[Maxime Chambreuil <maxime.chambreuil@xxxxxxxxxxxxxxxxxxxx>]

Hello, 


I don't think there can be only one positioning for OpenERP. 


Depending on the customer in front of me, I will present OpenERP as : 


    1. an Apps-consuming platform (like a cell phone) 
    2. an ERP (in its traditional meaning) 
    3. a business apps development framework 

OpenERP answers a wide range of needs, so you need to differentiate the positioning based on the 3 axis above. In each of those axis, the competition is different and arguments toward OpenERP will be different as well. 


My 2 cents. 

-- 
Maxime Chambreuil 
+1 (514) 276-5468 #126 

----- Mail original -----







On Sat, Feb 15, 2014 at 8:03 AM, Fabien Pinckaers < fp@xxxxxxxxxxx > wrote: 


Dear community, 

Over the past years, we did not invest a lot in marketing. We put most 
our efforts in R&D and Sales departements (starting from 2010) and 
services (started in 2012). 

Things are changing and we are now ready to invest a lot in marketing 
activities. I just wrote a "very draft" internal document to discuss the 
brand positioning of OpenERP: 
http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb 

I would like to have your point of view on these marketing thoughts for 
OpenERP. 





Hi, good to read about the focus to marketing. 


+1 to stop comparison 
+1 to Suite of business apps (or platform business ?) 

Not change OpenERP name, could has big impact to market stablished ? 
Write more about what WE DONT DO, community pads? 




My 2 cents. 


Regards, 

<blockquote>

Thanks, 


-- 
Fabien Pinckaers 
CEO OpenERP 
Chaussée de Namur 40 
B-1367 Grand-Rosière 
Belgium 
Phone: +32.81.81.37.00 
Fax: +32.81.73.35.01 
Web: http://openerp.com 

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</blockquote>




-- 
Cristian Salamea 
@ovnicraft 
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