openerp-community team mailing list archive

[Gustavo Orrillo <gustavo.orrillo@xxxxxxxxxxxxxxxxxxxxxxxx>]

I would never change the name. OpenERP is already a good brand


On Sat, Feb 15, 2014 at 1:20 PM, Maxime Chambreuil <
maxime.chambreuil@xxxxxxxxxxxxxxxxxxxx> wrote:

> Hello,
>
> I don't think there can be only one positioning for OpenERP.
>
> Depending on the customer in front of me, I will present OpenERP as :
>
>    1. an Apps-consuming platform (like a cell phone)
>    2. an ERP (in its traditional meaning)
>    3. a business apps development framework
>
> OpenERP answers a wide range of needs, so you need to differentiate the
> positioning based on the 3 axis above. In each of those axis, the
> competition is different and arguments toward OpenERP will be different as
> well.
>
> My 2 cents.
> --
> Maxime Chambreuil
> +1 (514) 276-5468 #126
>
> ------------------------------
>
>
>
> On Sat, Feb 15, 2014 at 8:03 AM, Fabien Pinckaers <fp@xxxxxxxxxxx> wrote:
>
>> Dear community,
>>
>> Over the past years, we did not invest a lot in marketing. We put most
>> our efforts in R&D and Sales departements (starting from 2010) and
>> services (started in 2012).
>>
>> Things are changing and we are now ready to invest a lot in marketing
>> activities. I just wrote a "very draft" internal document to discuss the
>> brand positioning of OpenERP:
>>   http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb
>>
>> I would like to have your point of view on these marketing thoughts for
>> OpenERP.
>>
>
> Hi, good to read about the focus to marketing.
>
> +1 to stop comparison
> +1 to Suite of business apps (or platform business ?)
> Not change OpenERP name, could has big impact to market stablished ?
> Write more about what WE DONT DO, community pads?
>
>
> My 2 cents.
>
> Regards,
>
>
>>
>> Thanks,
>>
>>
>> --
>> Fabien Pinckaers
>> CEO OpenERP
>> Chaussée de Namur 40
>> B-1367 Grand-Rosière
>> Belgium
>> Phone: +32.81.81.37.00
>> Fax: +32.81.73.35.01
>> Web: http://openerp.com
>>
>> _______________________________________________
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>>
>
>
>
> --
> Cristian Salamea
> @ovnicraft
>
> _______________________________________________
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>
> _______________________________________________
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>