openobject-italia-core-devs team mailing list archive

["Carlo - Didotech.com" <836847@xxxxxxxxxxxxxxxxxx>]

The end of the  year typically entails some  last-minute  Christmas  shopping, finalizing plans to see family  and friends, and —  if you're marketers like us — prepping for next year's campaigns. It  also means we  get to  enjoy some of the most heartwarming and  humorous marketing efforts we'll see all year.
>From  commercials,  to  interactive  websites, to social media contests,  there's always a  fair  share of top-notch marketing going  on  in November and December — and this  year proved as much.<br><br>Check our free holiday marketing guide  here to learn about the trends shaping  this 2017 holiday season.<br><br>Check out some  of this season's memorable  and unique campaigns from both sizable brands and small  ones that epitomize  how to do  holiday marketing  right.

8 Great Holiday Marketing Campaigns  of  2017
<br>1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo Codes & Deals - Dec 2017) - Business  Insider.<br>Best Deal 55% Off: Christmas Flight Deals and New  Year Flight Deals.
Primary. You can reach us through this number <span  style="font-weight: bold;  font-size:125%;" href="tel:888-369-2751">888-369-2751</span>. (24/7 Support.)<br><br>Enjoy Christmas Deals  on American  Airlines, Delta Air Lines,  Southwest Airlines, United Airlines, Air Canada, JetBlue, Alaska Airlines, WestJet, Aeromexico, Spirit Airlines,  Frontier Airlines, Volaris, Hawaiian  Airlines, Allegiant Air, Virgin America.
Don't Miss  These  Handpicked Fares<br>
<table  width="350px"><tbody><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.84</td></tr><tr><td width="40%">Los Angeles</td><td  width="10%">-</td><td width="40%">San Francisco</td><td  width="10%">$103.88</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.42</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td width="10%">$325.99</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td  width="40%">New York</td><td width="10%">$96.43</td></tr><tr><td  width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Chicago</td><td width="10%">$100.63</td></tr><tr><td width="40%">Newark</td><td  width="10%">-</td><td width="40%">Toronto</td><td width"10%">$299.14</td></tr><tr><td width="40%">Boston</td><td width="10%">-</td><td width="40%">Miami</td><td width"10%">$189.97</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Las Vegas</td><td  width"10%">$248.00</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td  width="40%">New York  City</td><td  width"10%">$293.44</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Casablanca</td><td width"10%">$825.71</td></tr><tr><td width="40%">Miami</td><td  width="10%">-</td><td width="40%">Johannesburg</td><td width"10%">$1016.74</td></tr><tr><td width="40%">Atlanta</td><td  width="10%">-</td><td width="40%">New York</td><td  width"10%">$225.81</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Washington  DC</td><td width"10%">$195.66</td></tr><tr><td width="40%">New York City</td><td  width="10%">-</td><td width="40%">Paris</td><td width"10%">$545.24</td></tr></tbody></table>
During  Christmas, Every  airline is offering wonderful discounts on flight tickets.  So, take a break from work deadlines and family commitments, and plan a  trip to rejuvenate yourself. Maybe  you did not get chance  to  have  holidays last summertime. You will want to go now and experience  different  ethnicities? Explore Disney World, meet tigers in Thailand, take  flight  over New  York in a  helicopter, catch a Brazilian sports match, dive with sharks in Cape Town or discover  the many wonders of Asia and  the Pacific, there's a great  deal to  see  and experience.  Remember that things  can be lost,  discarded or  changed but  no  matter where your daily life may lead,  your  travel experiences will be yours.  So waste not  a  moment,  avail the fantastic deals  and travel  to your chosen  destination.<br><br>Looking for cheap plane tickets is something we've all  done sooner or later. For a lot of,  it's area of  the routine that  switches into booking a holiday. For others,  it's a terrific way to book a spontaneous but affordable impromptu getaway.<br><br>Our phone: <span  style="font-weight:  bold;  font-size:125%;"  href="tel:888-369-2751">888-369-2751</span>.  
<br>2) The Santa Brand  Book
"Santa is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today.  It's Tomorrow as well." That's how this ingenious brand book from communications consulting firm  Quietroom begins. And believe me when I say the rest of  it is just  as kooky and wonderfully facetious.
Case in point: Take  a look below at this "brand house" that  details  the core components of Old Saint Nick's brand strategy. I  ... I can't  even.
<br>3) Apple Holiday Commercial</b>
Oh,  Apple  — how  you've done  it again. Say  what you will about the tech giant, but hot damn, do they know how to churn out one wonderful  ad after  another.
The streak stays alive with this  touching spot that, once again,  shows  the company's a step ahead of the competition when it comes to showing  the usefulness of its products and  adding in that human  element that draws people in.
(The use of Cat Power's rendition  of "Have Yourself a Merry Little Christmas" certainly bolsters that personal  touch Apple is so well-known for adding to its commercials.)
<br>4) Coke Zero Sweater Generator</b>
Interactive sites  are becoming more popular each and every day, and  thus, it's no surprise that some well-known brands are  jumping on board with the  marketing concept. Take Coca-Cola for  instance.
With this  Sweater Generator, it's clear  the soda-maker certainly gets  that holiday marketing  doesn't need to focus on its product and should be  warm, inviting, and personable.
<br>5) Netflix "Fireplace for Your  Home" Trailer
Think of where Netflix was just  a couple years ago, when  it announced its  ill-fated plans for a  second service called  Qwikster (which  led  to substantial  backlash  and  some poor PR). Today,  though, it's  a whole different story.
In  addition to awesome original programming (if  you're not  watching  House of Cards, you should be), it's nailing every aspect of its marketing. Want proof? Look no further than the fake trailer below.<br>
<br>6) Topshop Pinterest  Contest
Conducting  a social media contest is a premier way  to draw visitors  to your accounts on Facebook and Pinterest. One company that seems to have hit the  mark with its own contest is the clothing  retailer Topshop.
With  a contest like the one the company created around  its #DearTopshop hashtag, in  which users can win various prizes by pinning Topshop items to their boards, brands can  secure not only hefty amounts of traffic to their social sites, but also garner loyal followers and even customers.<br>
<br>7) John Lewis Christmas Advertisement
Another  sentimental promo in the  vein of Apple's aforementioned ad comes from John Lewis and harkens back to  the days of the old-school, animated Christmas specials (A Charlie Brown  Christmas, The Velveteen Rabbit, etc.).
The retailer certainly worked  some magic with this  spot, which has generated  some considerable (and  warranted) buzz.  And once again,  here's another promo using music to perfection — this time, it's Lily  Allen  with a lighter version of Keane's "Somewhere Only We  Know." Well done, John Lewis marketers. Well done.<br>
<br>8) Uncommon  Goods
Though not as "sexy" as  minute-long commercials, interactive sites, or social contests, good-ol' email marketing is still a more-than-viable option for marketers around the holidays.  Uncommon Goods understood this, as evidenced  by this  appealing email below (which actually displays as an animated GIF in your inbox).
It's not  only  clear  and concise in its  promotional  copy,  but  the brand also effectively relays the benefits of  shopping with the company with its "urgency" angle:  'We  offer quick shipping, just in time for  the 25th.' Plus,  the animated GIF shows you when you can place your  order to receive your gifts in time for Christmas.

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You received this bug notification because you are a member of OpenERP
Italia core devs, which is subscribed to OpenERP Italia.
https://bugs.launchpad.net/bugs/836847

Title:
  l10n_it - le note di credito aumentano l'IVA a debito invece di
  diminuirla

Status in OpenERP Italia:
  Fix Released

Bug description:
  Se si crea una nota di credito, il saldo del conto 'IVA n/debito'
  risulta effettivamente diminuito, mentre il saldo del relativo conto
  imposta aumenta. Questo perchè non è stato impostato '-1' come 'tax
  code sign' (e 'base code sign') delle tax

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