osdf-devteam team mailing list archive

[Eddie Geller <reddit.pac@xxxxxxxxx>]

Thanks so much for this input!

How do people feel about a Sunday afternoon/evening IRC meeting?

On Wed, May 11, 2011 at 9:45 AM, BrainKwiz <780488@xxxxxxxxxxxxxxxxxx>wrote:

> @kage I agree, from a marketing perspective there are basic elements
> that need to be addressed, moving forward:
>
> 1. There is no point to any material being presenting without a Call to
> Action. (e.g. Click here to Donate, Click here to join, etc.) While
> having video on the front page is a techinical achievement, even the
> mock-up should present, in effect, a TL:DR caption that combines a
> talking point and a call to action. (Watch this and learn why you should
> donate today.)
>
> 2. Who are we? IMHO, the current logo needs Open Source Democracy
> Foundation, in text, in each use. We aren't IBM. In fact, a simple statement
> of who we are philosophically, easily digestable, would allow for better
> adoption by those interested in the concept (e.g. Joining together for fair
> fast internet, Concerned aware supporters of a free and open internet).
> A consistant image and branding statement will go far in giving people a
> hook. (i.e. Give Blood, Only You Can Prevent Forest Fires, etc)
>
> 3. Lifestyle photography, marketing depends on allowing people to
> visualize themselves as "better", Pretty people organizing makes people
> want to be a part of the action. Something that portrays our cause as
> full of good healthy concerned people who are social and part of the in-
> crowd. While this may seems manipulative, it is only required because it
> work. This should also be a diversity picture, to show that all walks of
> life share our concerns. The recent Reddit meetup pic of 70+ Redditors
> is the image I'd want to emulate.
>
> 4. An Audit of Simlar organization's sites. Talent borrows and genius
> steals. Other organizations have struggled with this and we don't need
> to recreate the wheel. If you started with the top six aspects of the
> other sites and accomplished them, you'd be better than 80% of the other
> sites competing for supporters. Blog, Donations, Volunteer Sign Up,
> Events, Forum, Downloads (e.g. talking points, pdf signage, etc.) and
> Social Links will most likely be in all?
>
> 5. FAB selling, Feature Advantage Benefit, basically you need to state
> the Feature, Advantage and Benefit in any marketing effort. You can't
> assume others will make the connections you do. (i.e. Feature: We lobby
> for internet legislation that benefits the average user. Advantage: You
> can support us with donations and involvement and get your message to
> politicians without physically talking to them or traveling to them.
> Benefit: You save time and money while making your political voice
> heard.) If you formulate your talking points and content this way, you
> will lead each listener towards agreeing to help the cause. The benefit
> statement usually breaks down into, saves time, saves money, more
> reliable, more versatile, upgradeable. I would be happy to make a first
> draft as a google spreadsheet or a forum entry or a bug report.
>
> If you do a good job on the FAB statements, visualization, illustration
> and video support will find it's place and seem less cluttered. If these
> talking points exist, here or with another organization, point me to
> them and I'd be happy to do a few mock ups for ideas.
>
> 6. Magnify the headache. What about a simulated, side by side comparison
> of the possible degraded download speed that may result from suggested
> anti-net neutrality proposals? Political cartoons do this all the time.
> Bring it down to where it hurts the majority. (i.e. No one likes longer
> lines, at the gas pump, at the grocery store, on their download progress
> bars... associate the headache with other headaches.)
>
> Anyway, I'm still lurking, If this would be better posted at the forum,
> so be it, but the action seems to be here now :) If you want simple,
> make it easy for a person to donate or volunteer from the front page.
> Those should be your main objectives, the news/blog stuff is really only
> on target if it causes a donation or a volunteer. One may be interested
> and following current events, but many will simply not opt for us as a
> news outlet, so where is the arguement to give that element front page
> focus? One can be sold on the idea of becoming a volunteer or to donate,
> without needing to read an arguement on the web page.  Make a page that
> I can send someone to that I persuade to participate, and don't confuse
> them once they get there. Make it easy to identify our good cause,
> donate, participate, follow and comment. Blog/news has much less Return
> on Investment, than a real person sending someone to the site to donate
> or participate.
>
> Keep fighting the good fight.
>
> --
> You received this bug notification because you are a member of OSDF Dev
> Team, which is subscribed to Open Source Democracy Foundation.
> https://bugs.launchpad.net/bugs/780488
>
> Title:
>  widgets should be moved from front page to blog index
>
> Status in Open Source Democracy Foundation:
>  Opinion
>
> Bug description:
>  The reddit and contact congress widgets should be moved off the
>  homepage as it makes the page very busy. We may need to register a
>  blueprint for the creation of the blog index.
>
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