ubuntu-advertising team mailing list archive

[tarek.said.info@xxxxxxxxx]

We were discussing that a while back, trying to gather support from  
system76 and other companies who ship Ubuntu by default.

That's a topic we can discuss during the meetings saturday and sunday :)

Regards,

Tarek.

Em 09/12/2010 09:48, Archibald Platypus <idi0tf0wl@xxxxxxxxx> escreveu:
> You raise some interesting points here. As someone who constantly

> proselytizes the open source lifestyle, I have come into contact with

> all kinds of excuses. While I've found that it's relatively easy to

> convert XP users to, say, Ubuntu (no need to bring Linux
> and of its own> up with most people), the conversion rates drop

> significantly when the change in question is from say Windows 7 (don't

> even try converting Mac users, even though I myself am a Mac convert) or

> when someone is about to purchase a new computer. "No, I think I'm just

> gonna try out 7" they say, but then add, "but maybe you could put it on

> this one?" pointing at their "old" machine. You can pique their

> curiosity with "rejuvenation," but "alternative" is a much harder idea

> to push. If perhaps there was a way to push optimized-for-Linux hardware

> (someone brought that up in a thread at ubuntuforums) onto the scene

> with Ubuntu pre-loaded, they would feel more comfortable with the

> alternative. Because then it's a "competitor." People trip about

> words...



> And one more thing: my conversion rate is nearly 100% on netbooks,

> because there really just is no competition in this arena. I feel like

> Canonical understands this, though, because one look at Unity screams

> "NETBOOK" (though I'm not terribly fond of its translation to "real"

> hardware). Who's looking to start up a *ahem* start-up?



> On Thu, 2010-12-09 at 11:19 +0000, Barry Drake wrote:

> > I thought I'd ask one or two colleagues how they would react to Ubuntu

> > advertising - and what features might tempt them to give it a try. One

> > said that support was his biggest need - someone to reassure him and

> > hold his hand. This is something we're really strong on. Another said

> > that now he had his computers working well on Windows 7 he would be very

> > reluctant even to try anything. This confirms my suspicion that anyone

> > using anything really up-to-date isn't part of our useful target.

> >

> > Another colleague has a large collection of Libronix books that cost

> > over £1000, so he is not part of the target, and as he rightly says,

> > there needs to be clear information on the website about this kind of

> > need. There also needs to be lobbying in the direction of Libronix.

> > I've e-mailed of course, but it took many, many Mac users to persuade

> > them to produce a Mac version.

> >

> > Maybe the website ought to have clear information as to which of the

> > user's files are portable and which are not (Autocad, M$ Publisher ...).

> > The last thing anyone here wants if for someone to go to a lot of

> > trouble and find they can't do the one thing that's most important to

> > them.

> >

> > Interestingly, when I asked the question, I only mentioned Ubuntu. Each

> > of the responses used the words 'operating system', and the responders

> > were quite clear that Windows is just an 'operating system' among

> > others.

> >

> > Another colleague asks if approaches have been made to Which, and can we

> > persuade mags such as PC magazine etc to carry an article. Job here for

> > you Canonical guys.

> >

> > Regards, Barry Drake

> >

> >







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