ubuntu-advertising team mailing list archive

[alan c <aeclist@xxxxxxxxxxxxxxxxxx>]

On 15/01/11 13:22, Barry Drake wrote:
> I was at a conference for part of this week.  It was not about
> advertising, computers or anything connected, but I did get involved in
> a discussion concerning the words we use in communicating concepts.
>
> I'm giving a few examples that are relevant and suggesting that we
> explore more along these lines.  I've given each a + or a -.
>
> Change = -  Alternatives: Transition, Upgrade.  (note that when you
> change from Windows XP to Windows 7 it is an 'upgrade'.  The fact that
> some of your peripherals will no longer work, and that there are huge
> differences is not 'Change').
>
> Simple +
> Freedom +
> Computer -
> PC +
>
> It might be good to list these and a whole lot more on a doodlepad, but
> when we are writing scripts or flyers etc. it would be good to
> discipline ourselves to weigh and score each verb and noun.

Yes indeed and understood. My own experience is that

Linux is double negative - -
'Ubuntu' is often an unknown word and invites some curiosity.
--
alan cocks
Ubuntu user