ubuntu-advertising team mailing list archive

[christopher winter <christopherwinter@xxxxxxx>]

Apple you to be so different back in their "open" Apple II days....

Speaking of Apple I came across this advert a few days ago
http://www.youtube.com/watch?v=jzj7STruKgQ and it works really well to bring
in computer illiterate into the whole personal computer world, something
Ubuntu has been leaning more and more too (the new re-branding will help
loads, people I have introduced to Ubuntu always ask why there are so many
versions and why "they can't just put it into one package" and why the
website dosen't show clear descriptions of each type) so adverts that do a
similar kind of job like this [show that Ubuntu can be used easily and you
don't need to know much about computers to run the basics for example,
reading E-mails or listening to music] would be useful for Ubuntu, correct?

Just some food for thought.

On 9 March 2011 15:31, alan c <aeclist@xxxxxxxxxxxxxxxxxx> wrote:

> This article is interesting because it accepts that the products are very
> enticing and 'want-able', however, he feels the restrictive hand of a locky
> - in vendor very clearly.
>
> From our own point of view, we have the advantage of no lock in, and 'all'
> we need to do is stir in a little of the 'desirability' dust.
>
> I suggest that desirability dust is much created when people see
> advertising?
>
> Article:
> by charlie brooker, an excellent media films journalist
> '......They make you feel good, Apple products – until you try to do
> something they don't want you to do.....'
>
> http://www.guardian.co.uk/commentisfree/2011/feb/28/charlie-brooker-pfroblem-with-macs
>
> --
> alan cocks
> Ubuntu user
>