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[Omar B. <estelar57@xxxxxxxxxxx>]

from an user study some time ago about ubuntu's showstoppers:http://design.canonical.com/2010/06/when-new-users-first-encounter-ubuntu-5-show-stoppers/

3. Use of jargon
During their exploration of Ubuntu, participants encountered words they didn’t know, or didn’t expect, or terms that they had no use for: examples included ‘Gwibber’,’broadcast’,’terminal’ and ‘server’. “You lose me with ‘terminal’ and ‘server’.” one person said.
The use of such specialised language significantly influenced how users perceived the brand and the intended audience for Ubuntu. Some of the participants wondered whether Ubuntu was meant really for expert users rather than for them.

So I told a friend that ubuntu came with social network integration (facebook/twitter) right in the panel.
She then later called me because she couldn't find the way to do it.
I then explained to her that she needed to go to "set up broadcast account".
She told me she didnt want to "broadcast stuff", she just wanted to get status updates from her friends on facebook...
I then told her that what a broadcast account really meant is connect to her social network.