unity-design team mailing list archive

[Chris <cyber.druif@xxxxxxxxx>]

I agree with the suggested name-change. +1 from me.

On Sun, Mar 25, 2012 at 21:26, Brandon Watkins <bwat47@xxxxxxxxx> wrote:

>  On 03/25/2012 03:16 PM, Nekhelesh wrote:
>
> On 03/25/2012 09:13 PM, Evan Huus wrote:
>
> On Sun, Mar 25, 2012 at 3:06 PM, Alan Bell <alanbell@xxxxxxxxxx> wrote:
>
>>   On 25/03/12 19:06, Omar B. wrote:
>>
>>  from an user study some time ago about ubuntu's showstoppers:
>>
>>
>> http://design.canonical.com/2010/06/when-new-users-first-encounter-ubuntu-5-show-stoppers/
>>
>>  *3. Use of jargon*
>> *
>> *
>> *During their exploration of Ubuntu, participants encountered words they
>> didn’t know, or didn’t expect, or terms that they had no use for: examples
>> included ‘Gwibber’,’broadcast’,’terminal’ and ‘server’. “You lose me
>> with ‘terminal’ and ‘server’.” one person said.*
>> *
>> *
>> *The use of such specialised language significantly influenced how users
>> perceived the brand and the intended audience for Ubuntu. Some of the
>> participants wondered whether Ubuntu was meant really for expert users
>> rather than for them.*
>>
>>
>>  So I told a friend that ubuntu came with *social network integration
>> (facebook/twitter)* right in the panel.
>>
>>  She then later called me because she couldn't find the way to do it.
>>
>>  I then explained to her that she needed to go to "*set up broadcast
>> account".*
>> *
>> *
>> She told me she didnt want to "broadcast stuff", she just wanted to get
>> status updates from her friends on facebook...
>>
>>  I then told her that what a broadcast account really meant is connect
>> to her social network.
>>
>>   So should we really be using the trademarks of proprietary services to
>> label features of the operating system? Yes you might want to Hoover the
>> carpet, and Xerox some documents and but you should understand that using a
>> vacuum cleaner or a photocopier are the more correct general terms.
>> http://en.wikipedia.org/wiki/Generic_trademark. Arguably we could say
>> that "social networks" is a more understood term than "broadcast accounts",
>> but I don't think using the trademarks would be a good idea. I guess most
>> people actually don't want to broadcast what they are doing, what they want
>> to do is lurk and see what other people are doing. There are a lot more
>> readers than writers on social networks.
>>
>
> I don't think we should use brand-name terms for the label either
> (especially since Gwibber supports so many different services), but I don't
> think that's what Omar was suggesting. "Social Networking" or even just
> "Social" would still work better for me than "Broadcast".
>
> Evan
>
>
>  +1..The term "Social Networking" is more clearer than "Broadcast".
>
> Nekhelesh
>
>
>  +1 to this. To many users the term "Broadcast" is a rather poor
> indication of what this is. The term Social Networking would certainly be
> an improvement.
>
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