openerp-community team mailing list archive

[Samuel Rose <samuel.rose@xxxxxxxxx>]

I've actually been involved in a few re-branding campaigns over the
last 3 years for technology companies.


I'd recommend not changing the name.

Instead, creating a simple re-usable tagline, as well explaining "why
openerp?" for various types of SME in marketing messages

The tagline could be something like "openerp: harmonizing _________."

(harmonizing manufacturing, harmonizing business administration, etc
etc) or something like that. Maybe something better than harmonizing,
but you get the point)

Just some ideas to share, yours for the taking if they are useful of course.

On Sat, Feb 15, 2014 at 8:03 AM, Fabien Pinckaers <fp@xxxxxxxxxxx> wrote:
> Dear community,
>
> Over the past years, we did not invest a lot in marketing. We put most
> our efforts in R&D and Sales departements (starting from 2010) and
> services (started in 2012).
>
> Things are changing and we are now ready to invest a lot in marketing
> activities. I just wrote a "very draft" internal document to discuss the
> brand positioning of OpenERP:
>   http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb
>
> I would like to have your point of view on these marketing thoughts for
> OpenERP.
>
> Thanks,
>
>
> --
> Fabien Pinckaers
> CEO OpenERP
> Chaussée de Namur 40
> B-1367 Grand-Rosière
> Belgium
> Phone: +32.81.81.37.00
> Fax: +32.81.73.35.01
> Web: http://openerp.com
>
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