openerp-community team mailing list archive

[Ana Juaristi <ajuaristio@xxxxxxxxx>]

Thank you Jeff!! :)
El 17/02/2014 12:55, "jeff.wang" <jeff@xxxxxxxxx> escribió:

> I personally STRONG support all your points, great Ana!!!
>
> ------------------
> Jeff Wang |  jeff@xxxxxxxxx | 18016291663 | 02158980787
> @OpenERP_Jeff "As simple as possible, As complex as needed"
>   <http://www.osbzr.com>
>  Maintainer of Open ERP china community
>  http://www.openerp-china.org
>
>
>
> ------------------ Original ------------------
> *From: * "Ana Juaristi";<ajuaristio@xxxxxxxxx>;
> *Date: * Mon, Feb 17, 2014 05:04 AM
> *To: * "Nhomar Hernánde"<nhomar@xxxxxxxxx>;
> *Cc: * "openerp-community"<openerp-community@xxxxxxxxxxxxxxxxxxx>;
> "Fabien Pinckaers"<fp@xxxxxxxxxxx>;
> *Subject: * Re: [Openerp-community] OpenERP Marketing
>
> My point about several sentences on document:
> ---------
> Describe OpenERP in one sentence:
>
>    - We use to say to our customers: Reduce your costs improving your
>    processes.
>
> ---------
> Focus marketing efforts on end-users
> More than: developers, community members, companies
>
> For me it's a wrong aproach. WE (your community, partners) are YOUR
> customers (valuable customers). As editor you should not only think on end
> users needs but integrators and partners needs because we are a clear
> bussiness line for you. If you consider that maybe on past you did not
> success with this bussiness line... reinvent/rethink the services you are
> offering to this specific market.
> Say more --> end user 1 single user on saas suposes 420 EURO/year
> 1 single ready partner is 3000 EURO income even if he does not sell any
> service for you. 8 to 1, so... better focussing one branding line
> considering partners as your customers and inventing services valuables for
> anyone, for you to monetize, for us to be guided. Too much times we are
> totally lost (at less we are) Ask people why they are evaluating every year
> about renewing or not their partnership. We need customer care even more
> than end users.
>
>
>    - Strategy --> PULL --> Create Users Need   --> Generate Partners
>    Revenue --> Revenue For OpenERP SA
>
> It's probably much more easy for partners covering users needs by
> theirselves (happened historically) so why not...
>
>    - Strategy -->
>
>             Create Users Need  --> Revenue For OpenERP SA +
>             Cover Partners Need  --> Revenue For OpenERP SA +
>             Create Users Need --> Revenue for partners
> --------
>
> NO DOUBT About Open Source:
>
>    - Values: Open Source *IS ** customer value*, Just BIGGEST OpenERP
>    value against closed solutions. Customers want to cover their needs
>    whatever they are. You/we can do that because solution is OpenSource and
>    it's the best on market
>
> The top 3 values of OpenERP, by order of importance:
>
>    - Easy (TRUE)
>
>
>    - Integrated (TRUE)
>
>
>    - Full featured (allows to handle your business custom issues) -->
>    IMHO this is not true, so I would not include as one of top 3 values. Not
>    OpenERP nor any other ERP on market is full featured. We would say that it
>    has got the basis to cover any area of any company but it's not possible
>    building one single full featured area for all companies. Let's see that
>    you have got more than 1000 community modules published complementing /
>    extending any area that would not be necesary if OpenERP was full featured
>    on basis. I think you can never say any software is full featured because
>    it causes false expectatives. You can say that almost a high percentage of
>    functionality required on each industry is covered for the big number of
>    existent modules but you can't say to a company they will be full covered,
>    so you can not say OpenERP is full featured.
>    - OpenSource (I add as value)
>
> Other possibilities:
>
>    - Flexible (TRUE)
>
>
>    - Affordable (TRUE)
>
>
>    - No Implementation (for SMEs): from a service market to a product
>    one? --> VERY VERY complex to afford at this moment. Any installing would
>    need an implementation to be in production. Maybe small set of
>    services but most of companies will need assistance to arrive to start-up
>    otherwise they will try demo for few days/weeks and then will leave.
>
> ------------------
>
> Don't try to speak and look like a big corporation. OpenERP is a SME
> -->Why? Why do you want to avoid big markets/companies? Why do you think
> that OpenERP is not able of competing with big ERPs on market? Why did you
> change your mind in only 1 year?
>
> There is enough functionality build on old versions in OpenERP to cover
> infinite needs in a company. Why not having 2 different lines / targer on
> market? Why not helping community somehow (build an strategy with
> crowdfunding or something, I don't know) to have all biggest/best community
> modules migrated to V8 as soon as possible to be able to offer it to big
> companies as we use to do on past? Why don't you think a big company is
> better customer/revenue than 10 small SME?
> Sorry but I never understood that point. It's not a critic it's just
> sincere questions that I try to answer myself and I can not find response.
>
> ------------
> OpenERP is not an ERP, but a suite of Business Apps --> This is new
> aproach for very small SMEs. Usually people think about an app (google app
> store) as an small application for free or costing less than 1 EURO that they
> use for a very specific task. Noone is going to pay much services for
> something that costs 35 EURO/month. This aproach is very nice for very small
> SMEs and single people/users on SAAS aproach. Nothing to say about that.
>
> But... everybody knows that one ERP is very costing solution that is
> covering business processes. Nevermind if it's a suit of business apps or
> it's a suit of modules inside a solution or even one single solution
> covering eveything. So... people wants to pay for one ERP and recognize the
> effort of starting-up an ERP in their company and even recognize the need
> of having an enterprise contract with editor or partner.
> An ERP is serious costing thing. An app is funny pretty application to use
> on my laptop or mobile with no cost or very low cost. Both lines goes
> through 2 very different target of customers.
> Usually our target has been ERP wanters but... problem is trying to define
> recursive incomes/services from them.
> That is with SAAS = Difficult to sale implementation project + small
> recurrent monthly income
>             with corporate = Easy to sale implementation project + no
> recursive income or very complex defining recurrent income.
> ---
> should we change the OpenERP name? ABSOLUTELY NO!!! Please don't do that.
>
> -------------------
> OpenERP is quite disruptive and people don't understand what we do until
> they can play with it
>
> I would say that people don't understant what you do even if they can play
> with it. That is... sometimes there is so big changes from one version to
> another that people is not ready to asume them (I include myself). I think
> it's correct that you not only explain things before you release but even
> before starting to develop like you made with new WMS. If you let people
> collaborate on defining future and giving opinion on hugh changes like you
> are doing now... everything will be much more easy on future.
> ---
>
> even not understood as most community members went to the wrong direction
> by developing connectors to third party ecommerce --> Just to say...
> connectors to thid party for OpenERP exists even for 5.0 so, it's not
> something new built on 2013. There is a lot of ecommerce solutions on
> market that has been used for longtime and one of our target market is
> ecommerce shops wanting an ERP. So... it's not going to the wrong direction
> but covering a market need.
>
> --------------------
>
> We make ourself become comparable to SAP, but we are not (we don't want to
> be perceived like an ERP) --> WHY? Make compatible both aproaches. Only
> with app aproach you will obtain small companies. WE NEED bigger companies
> that will be very complex to convince if they don't see an ERP behind
> OpenERP.
>
> --------------------
>
> My 2 cents.
> Thank you very much for opening the possibility of giving our opinion
> about all this. Things are really evolving to the right direction.
> Ana
>
>
>
> .
>
>
>
>
>
>
> 2014-02-16 Nhomar Hernández <nhomar@xxxxxxxxx>:
>
>> Hello, great initiative.
>>
>> Generally I think all is good, I just want to remark points where you
>> mention you have doubt, or I have doubts.
>>
>> """
>> Describe OpenERP in one sentence: (just ideas, not convinced yet by one
>> of those)
>>
>>
>> """
>>
>> Adding to your options, I Should say:
>>
>> "Automate all your process with 1 platform".
>>
>> About the "Pull" strategy.
>>
>> """
>>
>>    - Strategy:
>>
>>
>>    - PULL:
>>
>>
>>    - Create Users Need --> Generate Partners Revenue --> Revenue For
>>    OpenERP SA
>>
>> """
>>
>> I think we should be consistent, some other statements are not totally
>> consistent.
>>
>> It means:
>>
>> The pull strategy is ensure that your actual and new sponsors follow the
>> roadmap that the market encourage to follow, then, use sentences or even
>> mind structures where:
>>
>> "Opensource is not a customer Value" >> WRONG, it is our MAIN customer
>> value (even if the people don't understand yet these value) we need to be
>> clear what is that value.
>>
>> Henry Ford said "If i asked to people what it wants, they should ask me
>> More Horses capacity per carriage"....
>>
>> Today, the value of Dropbox can not be measured, I can not imagine my
>> live without these simple mind change.
>>
>> Do you imagine the live without your Ipod, Laptop, E-Mail-.-.......
>>
>> Well Imagine a future "Without" a GREAT OPENSOURCE ERP AS OPENERP?, I
>> think enforce the fact of the modularity is a good approach, but never ever
>> say that the fact of the Open Source of openerp "it is not a customer"
>> value it is THE customer value.
>>
>> - Fast problem solving,
>> - Freedom.
>> - Not lock in...
>> and 100 more.....
>>
>> But simple tray to follow the actual rules of market and not try to
>> disrupt them is wrong, every single people around the world need to
>> understand the value and over all the "cost " of the opensource.... this
>> sentence IMHO is wrong.
>>
>> I just give an example, My 3 biggest customers ARE in OpenERP because in
>> the "best" "Opensource" option, we need to create this kind of customers
>> (following the pull strategy).
>>
>> About the statement:
>>
>>
>>    - FYI:
>>
>>
>>    - Magento, Wordpress, SugarCRM: don't even put "open source" in their
>>    homepage (not sure it's a good idea)
>>
>>
>>
>> I am not sure either, this is the reason i don't use any of them.
>>
>>  The top 3 values, move ourself from service market to product market is
>> only possible if you sell closed licences, or extraordinary good and
>> focused SERVICES (that looks like products) then think about that, I know
>> about other ways, but not sure if this is the moment to move on this change.
>>
>> I like the communication style you propose... very good, just a comment.
>>
>>
>>    - Explain new features/apps when they are released, not before
>>
>> IMHO the enterprise value is on avoid this. You should talk more and
>> better about the future points, this is an extraordinary argument to sell
>> enterprise, if it is managed correctly, I recommend "theleanstartup.com"
>> which support my point, not always you need something "ready" to talk about
>> it. You need is find the way to use it efficiently in your sale Process I
>> am
>> using it and it is going very very well.
>>
>> Communication Style:
>>
>>    - position OpenERP as the challenger, not the leader:
>>
>>
>> 1000% agreed with it, Important is manage the SAME argument for every
>> single part, even in the business model, we can not challenge the market
>> with the rule designed by actual economical and commercial leaders (I am
>> talking about not Mention the OpenSource part for example).
>>
>> It is important understand that several countries are even managing BY
>> LAW the use of Open Source technologies, Mix "Same technical as Privative
>> AND OpenSOurce is a good argument in some markets too!".
>>
>>
>>    - OpenERP is not an ERP, but a suite of Business Apps:
>>
>>
>>    - should we change the OpenERP name?
>>
>>
>> IMHO, You can manage both.
>>
>> OpenERP is all apps "Integrated" and necessary and useful for a kind of
>> market
>> .
>> OpenWhatever is the framework to manage apps (maybe come back to
>> OpenObject?), community and so on.
>> .
>> OpenToolA
>> OpenToolB.
>> .
>> .
>> .
>> .WhateverSoTool N......
>>
>> Every app need a different approach (alá SAP or Sugar),
>>
>>  http://www.sap.com/pc/index.html
>>
>> The main issue is that It cost a lot, we should focus one by one with
>> specific cover needs.
>>
>> About the community:
>>
>>
>>
>> KUDOS FOR THAT!
>>
>>
>>    - We should not anymore compare OpenERP to SAP:
>>
>>
>>
>>
>> Agreed but be carefull, Challenge the SME market is dangerous in terms of
>> branding investment, because all loosers are there too not only early
>> adopters and good guys.
>>
>> There is a big market of dangerous people that will try to destroy your
>> investment only because they think they can get easy money.
>>
>> IDEA:
>>
>> In my experience the flow of marketing for enterprise apps is:
>>
>> 1.- Who has the need read the marketing material.... >> 2.- ask the
>> "expert" to validate
>>  >>  both of them are the ones who influence the decision maker.
>>
>>  Then to go directly to decision maker to invest, we need to plant the
>> seed in the first two protagonist.
>>
>> A.- Working with quality material.
>> B.- Working with a lot of video material.
>>
>> This part is important because the technical guys generally are the ones
>> who test and validate all the technical and communitary stuff they must be
>> include in the "Marketing target" even if they are not who pays.
>>
>> A good advice for the technicians sometimes have more value than 10 from
>> buyers guys.
>>
>>
>>    - launchpad mailing list is complex and ugly
>>
>>
>> Agreed.... be careful maybe open a new one in a new tool is dangerous
>> too!, what about build in OpenERP a frontend for it?
>>
>> I really hope my points help you....
>>
>> KUDOS for the initiative of open this discusion dude.
>>
>>
>>
>> 014-02-15 7:03 GMT-06:00 Fabien Pinckaers <fp@xxxxxxxxxxx>:
>>
>>> Dear community,
>>>
>>> Over the past years, we did not invest a lot in marketing. We put most
>>> our efforts in R&D and Sales departements (starting from 2010) and
>>> services (started in 2012).
>>>
>>> Things are changing and we are now ready to invest a lot in marketing
>>> activities. I just wrote a "very draft" internal document to discuss the
>>> brand positioning of OpenERP:
>>>   http://pad.openerp.com/p/r.Zzg7LhlqI7elyigb
>>>
>>> I would like to have your point of view on these marketing thoughts for
>>> OpenERP.
>>>
>>> Thanks,
>>>
>>
>>
>>
>>
>> --
>> --------------------
>> Saludos Cordiales
>>
>> Nhomar G. Hernandez M.
>> +58-414-4110269
>> Skype: nhomar00
>> Web-Blog: http://geronimo.com.ve
>> Servicios IT: http://vauxoo.com
>> Linux-Counter: 467724
>> Correos:
>> nhomar@xxxxxxxxxxxxxx
>> nhomar@xxxxxxxxxx
>> twitter @nhomar
>>
>> _______________________________________________
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>>
>>
>
>
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