ubuntu-advertising team mailing list archive

[Tarek Said <tarek.said.info@xxxxxxxxx>]

Hi all,

I think Jan is right (although I couldn't read the article). Who are the
adverts aimed at? Desktop users used to Windows? Enterprises interested in
professional applications and increasing productivity? Experienced users
looking for a better O.S? Programmers? Designers?

Will all the team focus on different adverts for different targets, or will
we be divided in subgroups?

I don't have a marketing degree, but I was thinking that maybe the adverts
could show different people (i.e people with different needs) explaining
Ubuntu's features, how it works and how it helps them, using their own words
(not technical ones).

Cheers,
Tarek.

2010/11/25 Jan Stedehouder <j.stedehouder@xxxxxxxxx>

>
>
> 2010/11/25 Jason DeRose <jderose@xxxxxxxxxxx>
>
> Hello, everyone!  I'm a tad confused about the scope and exact goals
>> of this team, so hopefully this is basically on topic...
>>
>
> Good point to raise this issue ;)
>
>
>
>>
>> I'd love to see more video capturing the *people* behind Ubuntu.  If
>> you search for "ubuntu" on places like vimeo, youtube, you get almost
>> all screencasts (which are important, not saying there should be
>> fewer).  But I think if people ask themselves why they participate in
>> Ubuntu, "software" probably isn't the first thing that comes to
>> mind... they participate because free software is really about a bunch
>> of cool, fun people doing something they love.
>>
>>
> True, Ubuntu is about people as much as it is about technology. When you
> talk about advertising you need to know your target audience, though it also
> counts for instance when you are writing teaching materials for users that
> are just beginning with Ubuntu. I wrote about that last week:
>
>
> http://www.basiscursusubuntu.nl/2010/11/17/beginnende-gebruikers-wie-zijn-dat/
>
> It's in Dutch but I will translate it in English somewhere next week
> (Google Translate is doing a decent job for thos who can not wait:
> http://tinyurl.com/35kg3jy0).
>
> Take care
>
> Jan
>
> *
> *
>
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