ubuntu-advertising team mailing list archive

["danteashton@xxxxxxxxx" <danteashton@xxxxxxxxx>]

Ahhh, deja-vu :P


There are difficulties in working cross-culture adverts.
Yes, there are difficulties and psychological hacks. For instance;

The 'royal purple' used by Canonical is considered...well..a 'luxury'
colour, often items of high price/high-quality have it as their packaging
material.
However, there is a subset of spain which use the same colour for their
bio-hazard bags.

Likewise, in terms of hand signs, a 'two' (two fingers, palm facing you) is
the sign for 2 in America, in the UK, however, it is an offensive sign.

Most global companies keep track of these little quirks of cultures, and
failing to do so can, of course, render an entire advertising campaign
useless.

-Dante


On 6 December 2010 19:32, alan c <aeclist@xxxxxxxxxxxxxxxxxx> wrote:

> A recent comment here about aspects of adverts in different countries
> raised a nice point. The specific discussion was about legality, which
> changes for different countries.
>
> However, there are *many* more aspects which change with countries.
> For example, culture.
>
> Do global organisations use the *same* advert in different countries??
> I am only really aware of one, the CocaCola advert 'I'd like to teach
> the World to sing....' which took the world by storm  and even turned
> into a pop single.
> Now, if we could do something similar with Ubuntu...... (I wish)
>
> I believe that cultural differences may need to be taken into account
> to get the best from adverts.
>
> --
> alan cocks
> Ubuntu user
>
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-- 

-Danté Ashton

Vi Veri Veniversum Vivus Vici


Sent from Ubuntu