ubuntu-advertising team mailing list archive

[Barry Drake <b.drake@xxxxxxxxxxxx>]

On Tue, 2010-12-07 at 01:54 +0100, Ubuntu Advertising wrote:
> 
> We talked about it and decided that since both days had a good amount
> of votes, slightly more on Saturday, we are going to do both.

Fairly high on the agenda is the item 'What do we want to achieve?'

My opinion is that this is the most important item.  Some of the
scripting ideas so far show that fear of an unknown, difficult probably
geeky thing is a prominent misconception.  A vital outcome would be to
dispel fear.  However, 'What do we need to achieve this outcome?' (also
from the agenda) is rather more difficult.

I suggest that what we are going to be offering is - soundbytes.  Maybe
the most practical aim is to stimulate curiosity, get the
viewer/listener sufficiently curious to log on to Ubuntu and let the
website do the rest.  What the ad can't and won't do is tell the whole
story.  A soundbyte can't do that.

I'm assuming that the target audience is the ordinary person who uses a
computer regularly for ordinary things and would be interested and
curious if s/he is offered something that might improve their time at
the keyboard.  That is the one thing that we can confidently offer, and
that's really all we need to offer in a soundbyte.

I think back to when mobile phones were still quite novel.  Orange ran a
campaign that said little more than 'The future's bright; the future's
Orange'.  It made me curious.  That was enough to get me into an Orange
shop asking questions, and soon all the engineers on the staff of the
company I was then running had an Orange phone in their pocket.

Our Ubuntu 'shop' is the website.  I want loads of ordinary folk to pay
a visit, and to this end there need to be a whole lot of personal
stories from ordinary folk in the form of video clips on the Ubuntu
web-site.  The site at the moment caters mainly for folk who have some
idea as to why they are there in the first place: namely downloads,
information, support etc.  The Ubuntu home-page needs to be a shop
window explaining to the unknowing what Ubuntu actually is and what it
does and those explanations need to come from ordinary computer users.

Sorry to go on a bit ....

Regards,		Barry Drake.

-- 
Sent from my desktop using Ubuntu - the window-free environment
that gives me real fresh air.