ubuntu-advertising team mailing list archive

["danteashton@xxxxxxxxx" <danteashton@xxxxxxxxx>]

This is part of the 'drip-down' effect; the more technical users normally
assist their non-technical friends, they could promote Ubuntu to them and
support them.

On 28 December 2010 12:40, Barry Drake <b.drake@xxxxxxxxxxxx> wrote:

> On Tue, 2010-12-28 at 10:36 +0000, tarek.said.info@xxxxxxxxx wrote:
> > I agree. I think we still need to define our target better. Are we
> > going to target new users (who have never used a PC)?
>
> They would get VERY confused.  If there is such a target, they will
> obviously have friends with a PC who will be eager to advise ...  Unless
> one of us is in personal contact with such a person, I think this would
> be negative effort.
>
> > Windows inexperienced users?
>
> I Windows users generally are the biggest potential target.  Danté is
> suggesting we target the experienced Windows user.  This does not
> necessarily mean highly technical users or the technical market itself.
> It simply means Windows users who know a bit more than e-mail and
> web-browser stuff.
>
> These days most really experienced Windows users are disillusioned in
> some way with at least one aspect of Windows.  Each of the folk I've
> installed Ubuntu for has been in that category.  With regard to other
> OS's, the only significant target out there is the Mac user, and s/he is
> NOT disillusioned with the Mac because it's still a good system!
>
> Why did they take a lot of work to convert?  Because they assumed they
> would need to re-learn everything.  It took each of them a matter of
> minutes to feel completely at home with Ubuntu.  Maybe something along
> the lines of a very familiar looking screenshot of a web-browser with a
> punchline like 'Does this look familiar to you?  You'll be surprised to
> know that this is not your usual computer screen - you are looking at
> Ubuntu'.
>
> > I agree, that's Dante's idea: target the technical market, which is
> > more susceptible to switch to Ubuntu than new users or Windows users,
> > once we clear their bias. I do believe we can also target those new
> > users, but obviously using a different ad and knowing we'll have a
> > lower sucess rate.
>
> Completely new users would only come on board if we could supply them
> with a pre-installed Ubuntu machine from a high-street store,  That
> isn't going to happen any time soon.  Question: where are they going to
> buy their first PC?  Not online, obviously.
>
> Regards,                Barry.
>
> --
> What do you see when you use your Computer? Same old thing?
> ...There IS a Better Way!  Ubuntu!
>
>
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-- 

-Danté Ashton

Vi Veri Veniversum Vivus Vici


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