ubuntu-advertising team mailing list archive

[tarek.said.info@xxxxxxxxx]

Hi all,

I have my own story, which I think is worth sharing: My first experience  
with Linux (using the Debian distro) was in college (IUT2 de Grenoble) in  
2003, when I was learning Computer Science. Since it was this course that  
handled the school's IT department, ALL the pcs used Debian. After a quick  
lesson on using the shell and some basic commands, I just fell in love.  
Found out that (at the time) Mandrake was the easiest distro to install, so  
I bought a Linux magazine that had a CD. Installed it on my home machine  
and started using Linux ever since. After Mandrake I also tried Red Hat and  
Knopixx (with a Live CD), finally sticking with Ubuntu in 2006 after a  
friend showed it to me.

I believe this is one way to spread Ubuntu. If we can convince schools that  
Linux is the way to go, then we can touch not only experienced Windows  
users (like I was) but also new users, since not only the Computer Science  
course was using it, but the entire school. And since everything was  
already set up, they had a pleasant experience and were encouraged to try  
it at home.

Regards,
Tarek.

Em 28/12/2010 10:40, Barry Drake <b.drake@xxxxxxxxxxxx> escreveu:
> On Tue, 2010-12-28 at 10:36 +0000, tarek.said.info@xxxxxxxxx wrote:

> > I agree. I think we still need to define our target better. Are we

> > going to target new users (who have never used a PC)?



> They would get VERY confused. If there is such a target, they will

> obviously have friends with a PC who will be eager to advise ... Unless

> one of us is in personal contact with such a person, I think this would

> be negative effort.



> > Windows inexperienced users?



> I Windows users generally are the biggest potential target. Danté is

> suggesting we target the experienced Windows user. This does not

> necessarily mean highly technical users or the technical market itself.

> It simply means Windows users who know a bit more than e-mail and

> web-browser stuff.



> These days most really experienced Windows users are disillusioned in

> some way with at least one aspect of Windows. Each of the folk I've

> installed Ubuntu for has been in that category. With regard to other

> OS's, the only significant target out there is the Mac user, and s/he is

> NOT disillusioned with the Mac because it's still a good system!



> Why did they take a lot of work to convert? Because they assumed they

> would need to re-learn everything. It took each of them a matter of

> minutes to feel completely at home with Ubuntu. Maybe something along

> the lines of a very familiar looking screenshot of a web-browser with a

> punchline like 'Does this look familiar to you? You'll be surprised to

> know that this is not your usual computer screen - you are looking at

> Ubuntu'.



> > I agree, that's Dante's idea: target the technical market, which is

> > more susceptible to switch to Ubuntu than new users or Windows users,

> > once we clear their bias. I do believe we can also target those new

> > users, but obviously using a different ad and knowing we'll have a

> > lower sucess rate.



> Completely new users would only come on board if we could supply them

> with a pre-installed Ubuntu machine from a high-street store, That

> isn't going to happen any time soon. Question: where are they going to

> buy their first PC? Not online, obviously.



> Regards, Barry.



> --

> What do you see when you use your Computer? Same old thing?

> ...There IS a Better Way! Ubuntu!





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