ubuntu-advertising team mailing list archive

[Barry Drake <b.drake@xxxxxxxxxxxx>]

On Tue, 2010-12-28 at 10:36 +0000, tarek.said.info@xxxxxxxxx wrote:
> I agree. I think we still need to define our target better. Are we
> going to target new users (who have never used a PC)? 

They would get VERY confused.  If there is such a target, they will
obviously have friends with a PC who will be eager to advise ...  Unless
one of us is in personal contact with such a person, I think this would
be negative effort.

> Windows inexperienced users? 

I Windows users generally are the biggest potential target.  Danté is
suggesting we target the experienced Windows user.  This does not
necessarily mean highly technical users or the technical market itself.
It simply means Windows users who know a bit more than e-mail and
web-browser stuff.  

These days most really experienced Windows users are disillusioned in
some way with at least one aspect of Windows.  Each of the folk I've
installed Ubuntu for has been in that category.  With regard to other
OS's, the only significant target out there is the Mac user, and s/he is
NOT disillusioned with the Mac because it's still a good system!

Why did they take a lot of work to convert?  Because they assumed they
would need to re-learn everything.  It took each of them a matter of
minutes to feel completely at home with Ubuntu.  Maybe something along
the lines of a very familiar looking screenshot of a web-browser with a
punchline like 'Does this look familiar to you?  You'll be surprised to
know that this is not your usual computer screen - you are looking at
Ubuntu'.

> I agree, that's Dante's idea: target the technical market, which is
> more susceptible to switch to Ubuntu than new users or Windows users,
> once we clear their bias. I do believe we can also target those new
> users, but obviously using a different ad and knowing we'll have a
> lower sucess rate.

Completely new users would only come on board if we could supply them
with a pre-installed Ubuntu machine from a high-street store,  That
isn't going to happen any time soon.  Question: where are they going to
buy their first PC?  Not online, obviously.

Regards,		Barry.

-- 
What do you see when you use your Computer? Same old thing?
...There IS a Better Way!  Ubuntu!