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[Mike Feravolo <question79883@xxxxxxxxxxxxxxxxxxxxx>]

Question #79883 on SpreadUbuntu changed:
https://answers.edge.launchpad.net/spreadubuntu/+question/79883

Mike Feravolo proposed the following answer:
Hello:

The effectiveness of any adveristing catch phrase is based on what it
can do for the potenial customer, why they should buy and least
important what it is. People tend to be scared off by the word "free",
because they don't think of freedom first. So stressing the word freedom
here is good.

In order for any effective campain to work for free software there has
to be money behind i., Iit was real nice of Mr. Shuttleworth to create
Ubuntu because it is a good flavor of Linux and freindly to new users.
However, without money for real marketing you are "preaching to the
chior". The people that you need to reach are windows users not people
using other distros. Distro wars and fighting within the Linux community
does nothing but scare off new users and promote Microsoft.

What is actuly needed for the free software community as a whole is a
cross the borad project that is focused entirely on marketing in
mainstream media. That means real money for real adveristing, tux the
peguin on Times Square, ads on the 6 o'clock news on the major TV
networks in the USA and simular mediums overseas.

Sure when I hit the $100.000.000 powerball lottery, I will be happy to
pledge a couple of million to get this started. But maybe the next time
someone thinks of starting a foundation, this is what the objective
should be not rolling out yet another flavor of Linux.

Mike

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