ubuntu-advertising team mailing list archive

[Emily Wind <emilywind@xxxxxxxx>]

This is a concept for a live action video advertisement which came to me
a while ago.

http://emilywind.files.wordpress.com/2010/11/ubuntu-ad-smaller.jpg

The important points of the concept are:

- Use of real people, with one making the decision to use Ubuntu and
being questioned about it by their friends. This example sets up a
student and teacher model, but the teacher is down to Earth in that they
are not an “expert” and are an equal amongst three friends. This makes
Millina out to be an ordinary person in that she is not an “expert,” and
also the down-to-Earth explanation and recent switch avoids her being
tagged as a nerd but rather someone who made a decision based on cost
and other “normal” factors.

- A focus on applications. Applications are what allow people to do what
they do, and most computer users understand this at some level since
they factor in shovelling out a good deal of money for Microsoft Office
into the cost of a new computer. Since most Ubuntu applications are
different from what most people use, we need to be upfront with saying
which applications we have that do what people do the most, and being
sure that they are just as good along with saying they are.

- A mention of the Operating System itself as well, covering the points
which people will be most curious about. In this case I glance over
price and security amongst the talk of applications.

- Advertising it as something to switch to when getting a new laptop.
This requires getting Ubuntu laptops in stores, of course, but it is
more likely when we are going to net a new user. The average user has
never installed any OS before, and is probably going to be overwhelmed
if they have to install Ubuntu. Giving them a choice right when they’re
buying makes the decision more likely to go in favour of the cheaper
option, especially in today’s economy.

I have a new idea coming up as well and will do concept art for it once
I have refined it. Cheers. :)

- Emily Wind
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