ubuntu-advertising team mailing list archive

[Jason Odoom <jasonodoom@xxxxxxxxx>]

Emily,

 Your ideas are lovely, and so are your Illustrations. But we cannot mention
any company that is not affiliated with Ubuntu (wish we could though). I am
not rejecting your idea nonetheless, never. Can you please edit it and turn
in another one? :) Its great though, but just needs to be edited to get rid
of any mentioning of Microsoft and Apple. Thank you.

Jason Odoom
http://www.google.com/profiles/jasonodoom
https://launchpad.net/~jasonodoom <https://launchpad.net/%7Ejasonodoom>



On Mon, Nov 29, 2010 at 4:56 AM, Emily Wind <emilywind@xxxxxxxx> wrote:

> This is a concept for a live action video advertisement which came to me
> a while ago.
>
> http://emilywind.files.wordpress.com/2010/11/ubuntu-ad-smaller.jpg
>
> The important points of the concept are:
>
> - Use of real people, with one making the decision to use Ubuntu and
> being questioned about it by their friends. This example sets up a
> student and teacher model, but the teacher is down to Earth in that they
> are not an “expert” and are an equal amongst three friends. This makes
> Millina out to be an ordinary person in that she is not an “expert,” and
> also the down-to-Earth explanation and recent switch avoids her being
> tagged as a nerd but rather someone who made a decision based on cost
> and other “normal” factors.
>
> - A focus on applications. Applications are what allow people to do what
> they do, and most computer users understand this at some level since
> they factor in shovelling out a good deal of money for Microsoft Office
> into the cost of a new computer. Since most Ubuntu applications are
> different from what most people use, we need to be upfront with saying
> which applications we have that do what people do the most, and being
> sure that they are just as good along with saying they are.
>
> - A mention of the Operating System itself as well, covering the points
> which people will be most curious about. In this case I glance over
> price and security amongst the talk of applications.
>
> - Advertising it as something to switch to when getting a new laptop.
> This requires getting Ubuntu laptops in stores, of course, but it is
> more likely when we are going to net a new user. The average user has
> never installed any OS before, and is probably going to be overwhelmed
> if they have to install Ubuntu. Giving them a choice right when they’re
> buying makes the decision more likely to go in favour of the cheaper
> option, especially in today’s economy.
>
> I have a new idea coming up as well and will do concept art for it once
> I have refined it. Cheers. :)
>
> - Emily Wind
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