ubuntu-advertising team mailing list archive

[yitzchak schwarz <s.y.schwarz@xxxxxxxxx>]

Ubuntu's priorities seem to be simplicity, consistency, originality, and
beauty. Customisability doesn't seem to be a priority. I also find it unwise
to advertise based on stuff that will be gone in the next release. We should
focus on Unity, not GNOME Panel. Other things we should think of are
Canonical's "cash cows" - The app store, the music store, and synch service.
The integration of these things by default is also a selling feature. We
should try to stay away from normal Linux promotion ideas and instead focus
on what Ubuntu is, what it aims to be, and who is the subsequent target
audience. IMO that's non-gamer home users right now who don't know and don't
want to know anything about computers beyond the minimum steps necessary to
get stuff done, and have no patience for anything that can be seen as an
extra step between turning on their computer and completing the intended
task.

On Tue, Dec 7, 2010 at 12:33 AM, Archibald Platypus <idi0tf0wl@xxxxxxxxx>wrote:

> If Ubuntu was looking to do some real video advertising, I have a
> wonderful idea for a global market. The theme simply has to be freedom.
> No words really have to be necessary, just print words will do, and can
> be stylized to include the same statements (or whatever!) in all
> languages. No humans. Just people using their desktops. With free and
> open source software, you can be free, and people who use Ubuntu have
> control over their computer: Each and every desktop will look completely
> different, feel completely different, be organized for completely
> different tasks, and carry on said tasks in completely different ways.
> With Ubuntu, you can truly be unique. If we did a call out to Ubuntu
> users to send us screen-casts of their own desktops in use, and specify
> a resolution for submission, we could easily generate enough visual
> content to express this freedom. I also have music I would like to
> submit for the background.
>
> Anyone else seeing this?
>
>
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