ubuntu-advertising team mailing list archive

["danteashton@xxxxxxxxx" <danteashton@xxxxxxxxx>]

On 8 December 2010 01:25, yitzchak schwarz <s.y.schwarz@xxxxxxxxx> wrote:

> Ubuntu is basically unknown to the public, so we need to think of this as
> introducing it to the public for the first time. As such, there is no need
> to tackle people's fears about Linux, because we can simply shove Linux
> under the carpet, the same way apple doesn't really talk about OSX being
> Unix except to people who care. The result is that we only talk about Ubuntu
> as a stad-alone operating system, not a "distro" or any such thing. Ubuntu
> is a product that is equivalent to Windows and Macintosh. That's the most
> people care about hearing, and also is the boundary of the discussion in
> which we are capable of shaping a brand-new image for a brand-new product,
> so it's convenient both for us and our target audience to shove Linux under
> the carpet.
>
> On Tue, Dec 7, 2010 at 5:45 AM, Barry Drake <b.drake@xxxxxxxxxxxx> wrote:
>
>> On Tue, 2010-12-07 at 01:54 +0100, Ubuntu Advertising wrote:
>> >
>> > We talked about it and decided that since both days had a good amount
>> > of votes, slightly more on Saturday, we are going to do both.
>>
>> Fairly high on the agenda is the item 'What do we want to achieve?'
>>
>> My opinion is that this is the most important item.  Some of the
>> scripting ideas so far show that fear of an unknown, difficult probably
>> geeky thing is a prominent misconception.  A vital outcome would be to
>> dispel fear.  However, 'What do we need to achieve this outcome?' (also
>> from the agenda) is rather more difficult.
>>
>> I suggest that what we are going to be offering is - soundbytes.  Maybe
>> the most practical aim is to stimulate curiosity, get the
>> viewer/listener sufficiently curious to log on to Ubuntu and let the
>> website do the rest.  What the ad can't and won't do is tell the whole
>> story.  A soundbyte can't do that.
>>
>> I'm assuming that the target audience is the ordinary person who uses a
>> computer regularly for ordinary things and would be interested and
>> curious if s/he is offered something that might improve their time at
>> the keyboard.  That is the one thing that we can confidently offer, and
>> that's really all we need to offer in a soundbyte.
>>
>> I think back to when mobile phones were still quite novel.  Orange ran a
>> campaign that said little more than 'The future's bright; the future's
>> Orange'.  It made me curious.  That was enough to get me into an Orange
>> shop asking questions, and soon all the engineers on the staff of the
>> company I was then running had an Orange phone in their pocket.
>>
>> Our Ubuntu 'shop' is the website.  I want loads of ordinary folk to pay
>> a visit, and to this end there need to be a whole lot of personal
>> stories from ordinary folk in the form of video clips on the Ubuntu
>> web-site.  The site at the moment caters mainly for folk who have some
>> idea as to why they are there in the first place: namely downloads,
>> information, support etc.  The Ubuntu home-page needs to be a shop
>> window explaining to the unknowing what Ubuntu actually is and what it
>> does and those explanations need to come from ordinary computer users.
>>
>> Sorry to go on a bit ....
>>
>> Regards,                Barry Drake.
>>
>> --
>> Sent from my desktop using Ubuntu - the window-free environment
>> that gives me real fresh air.
>>
>>
>> _______________________________________________
>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>> More help   : https://help.launchpad.net/ListHelp
>>
>
>
> _______________________________________________
> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
> More help   : https://help.launchpad.net/ListHelp
>
>


This is actually something I wanted to talk to everyone about;
Now, 10.04, as you know, actually brought a decent duo of themes out; based
on the concept of light and darkness. I would like us to work on this theme;
We are Ubuntu, coming out of the darkness of obscurity and into the light of
the public eye. Light & Dark is a very powerful theme to play with, and I
cannot think of a better one, personally.

-- 

-Danté Ashton

Vi Veri Veniversum Vivus Vici


Sent from Ubuntu