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Re: Target audience - was Global-isation

 

damn it I've answered just to alan on my previous e-mail... Don't forget to reply to all :D

Hi!

I agree, this is precisely what I was thinking when I submited my last script idea. Little stories of regular people and why they switched to Ubuntu, why they like it. In fact, if Ubuntu was more famous, we would not even need to show it, but, in my opion, we could show that person using the OS and smiling, happily (so cliché).

I love this tagline. "There is nothing wrong with your computer". It's perfect for this kind of situation. But I believe we're trying to draw the attention of a wider audience, not just people with old computers.

We could make several ads, each focusing on a different kind of user, each with an equally powerful tagline, on the same mold.

What do you think?

Tarek.

Em 08/12/2010 14:11, tarek.said.info@xxxxxxxxx escreveu:
I believe we're going to make a series of ads, each showing a strength of Ubuntu, not just one. So that could be the theme of one of the ads, not the direction we would be following for all of them.

Tarek.

Em 08/12/2010 10:06, Christopher Swift christopher.swift@xxxxxxxxxxxxxx> escreveu:
>
> This is admittedly an advantage to Ubuntu in that it can run really well and fast on machines that Windows has failed. However I have concerns about driving this forward as a key feature or advantage to Ubuntu. Ubuntu will become associated as a method of just fixing up old computers and not one to use on new ones. Wouldn't this give us the same image as say Windows 2000?
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> It may be best to use this sort of marketing after Ubuntu has been established main-stream on more modern computers.
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> Cofion gorau,
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> Christopher Swift
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> --
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> Sent from my Android
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> On 7 Dec 2010 20:25, "alan c" aeclist@xxxxxxxxxxxxxxxxxx> wrote:
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>
> On 07/12/10 18:59, Barry Drake wrote:
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> >
> > On Tue, 2010-12-07 at 18:40 +0000, alan c wrote:
> >>
> >> Th...
> Yes that certainly rings a bell. A dual booting friend of mine has a neighbour with a very slow vista PC. After talking, she wanted to try a ubuntu dual boot, and it has worked well, much faster. Now she still uses Windows but not very much. She is a grandparent, and her family and extended family also wanted to see it and want to try it too. At least in principle, try it ..... Trouble is, family life is pretty full and 'change' is necessarily time consuming. However, at least more people know of ubuntu and that it works!
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>
> --
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> alan cocks
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> Ubuntu user
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>
> _______________________________________________
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>

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