← Back to team overview

ubuntu-advertising team mailing list archive

Re: Target audience - was Global-isation

 

On Wed, 2010-12-08 at 12:06 +0000, Christopher Swift wrote:
> This is admittedly an advantage to Ubuntu in that it can run really
> well and fast on machines that Windows has failed. However I have
> concerns about driving this forward as a key feature or advantage to
> Ubuntu. Ubuntu will become associated as a method of just fixing up
> old computers and not one to use on new ones. Wouldn't this give us
> the same image as say Windows 2000?

Whilst I take your point, I have been thinking about the market from a
practical point of view.  It is very difficult to buy a computer without
also buying the Windows OS.  Dell tell me they have no re-thought their
recent decision not to offer Ubuntu on ordinary machines in the Uk, and
are offering a token Inspiron laptop pre-installed with Ubuntu.  Other
than that, there is not a lot of choice.  Most suppliers will not even
sell machines without the OS.  No ordinary user is going to fork out for
an expensive OS and then not use it.  Some manufacturers even say that
the warranty is voided if you change the OS from the one they supply.

Our market at the present time is therefore, only the ordinary user who
has become disenchanted with the present OS.  This means in effect
computers of two years old and over which the user is wondering about
taking some action .... and maybe doesn't know what action to take.  If
you know of a manufacturer who is offering Ubuntu-loaded machines at a
reasonable budget, we ought to be working with that manufacturer ....
otherwise, we've no choice but to push upgrades.

Regards,		Barry.
-- 
Sent from my desktop using Ubuntu - the window-free environment
that gives me real fresh air.




References