ubuntu-advertising team mailing list archive

[Lisandro Vaccaro <lisandro.vaccaro@xxxxxxxxx>]

It doesn't necesarilly mean it's about old computers. It touches the user
who got a new computer and is getting viruses and the one who bought a brand
new pc and it got laggy in a couple of months. Basically it's saying every
person unsatisfied with their current OS that they have a choice.

We must sell that discontent through the ads.

We have to make different ads focusing different groups and let's try to go
beyond the "user talks with user" approach.




2010/12/8 christopher winter <christopherwinter@xxxxxxx>

>  This is exactly what I'm thinking, possibly a "sub tagline" like the great
> suggested "There is nothing wrong with your computer" for each advert.
>
>
>
> p.s. is my email sending twice or is it just my client displaying it as two
> different messages? (the reply and the maling list)
>
> ------------------------------
> Date: Wed, 8 Dec 2010 16:13:32 +0000
> From: tarek.said.info@xxxxxxxxx
> To: christopher.swift@xxxxxxxxxxxxxx
> CC: ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>
> Subject: Re: [Ubuntu-advertising] Target audience - was Global-isation
>
> damn it I've answered just to alan on my previous e-mail... Don't forget to
> reply to all :D
>
> Hi!
>
> I agree, this is precisely what I was thinking when I submited my last
> script idea. Little stories of regular people and why they switched to
> Ubuntu, why they like it. In fact, if Ubuntu was more famous, we would not
> even need to show it, but, in my opion, we could show that person using the
> OS and smiling, happily (so cliché).
>
> I love this tagline. "There is nothing wrong with your computer". It's
> perfect for this kind of situation. But I believe we're trying to draw the
> attention of a wider audience, not just people with old computers.
>
> We could make several ads, each focusing on a different kind of user, each
> with an equally powerful tagline, on the same mold.
>
> What do you think?
>
> Tarek.
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-- 
Lisandro H. Vaccaro