ubuntu-advertising team mailing list archive

[yitzchak schwarz <s.y.schwarz@xxxxxxxxx>]

Who from the target audience even thinks about the concept of freedom in
association with computers? We are selling a product, not an ideology.

On Sun, Dec 12, 2010 at 8:33 AM, pamela cpt <pamelacpt@xxxxxxxxx> wrote:

> I think this last point is a good one - apart from making sure that
> newcomers can access information easily, it would be a good way to measure
> the response to the campaign.
> I'm still not entirely convinced that alluding to Ubuntu as an alternative
> to Windows is the way to go though. I think a lot of ordinary users aren't
> necessarily looking for a change of OS - but they might jump ship to try
> something new and exciting. I'm thinking it might be a good idea to play on
> that aspect - the newness, "coolness", speed and freedom. On that front, I
> really liked the thinking behind Tarek's proposed script on the Wiki - the
> one described as "shamelessly ripped off from Emily and Hendrix." :-)
> I'm also wondering if, once the ads are made, it wouldn't be a good idea to
> dovetail their release with a CD drive - i.e. get plenty of copies out there
> into internet cafes/onto magazines/student union centres etc? I think a lot
> of ordinary users (and potential converts) would give it a whirl when they
> discover they can run a live CD first.
>
> Cheers,
> Pamela
>
>
>
> On 12 December 2010 13:33, Barry Drake <b.drake@xxxxxxxxxxxx> wrote:
>
>> Had another thought: a very prominent link on the web-site front page
>> saying something like" Are you here because you've seen the advert?
>> Come here first" .... and the link takes you to a page for someone who
>> has no idea at all what Ubuntu actually is.  Brief explanation of
>> Ubuntu, with attractive screenshots and links to personal stories from
>> enthusiasts.
>>
>> Regards,                Barry Drake.
>> --
>> Sent from my desktop using Ubuntu - the window-free environment
>> that gives me real fresh air.
>>
>>
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>
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