ubuntu-advertising team mailing list archive

[pamela cpt <pamelacpt@xxxxxxxxx>]

+1
I think there's room to include it somewhere else along the way, but only
from the point of view of "it's your stuff, share it, do what you want with
it, no restrictions".
One of the biggest barriers to switching is the perception that Linux is too
hard, it's for geeks, it'll break your machine and your stuff won't work
with it - I think any initial give it a go campaign should disabuse people
of that by showing them a product that not only works, it looks good, it's
fast and it's easy.


On 13 December 2010 23:29, yitzchak schwarz <s.y.schwarz@xxxxxxxxx> wrote:

> Who from the target audience even thinks about the concept of freedom in
> association with computers? We are selling a product, not an ideology.
>
>
> On Sun, Dec 12, 2010 at 8:33 AM, pamela cpt <pamelacpt@xxxxxxxxx> wrote:
>
>> I think this last point is a good one - apart from making sure that
>> newcomers can access information easily, it would be a good way to measure
>> the response to the campaign.
>> I'm still not entirely convinced that alluding to Ubuntu as an alternative
>> to Windows is the way to go though. I think a lot of ordinary users aren't
>> necessarily looking for a change of OS - but they might jump ship to try
>> something new and exciting. I'm thinking it might be a good idea to play on
>> that aspect - the newness, "coolness", speed and freedom. On that front, I
>> really liked the thinking behind Tarek's proposed script on the Wiki - the
>> one described as "shamelessly ripped off from Emily and Hendrix." :-)
>> I'm also wondering if, once the ads are made, it wouldn't be a good idea
>> to dovetail their release with a CD drive - i.e. get plenty of copies out
>> there into internet cafes/onto magazines/student union centres etc? I think
>> a lot of ordinary users (and potential converts) would give it a whirl when
>> they discover they can run a live CD first.
>>
>> Cheers,
>> Pamela
>>
>>
>>
>> On 12 December 2010 13:33, Barry Drake <b.drake@xxxxxxxxxxxx> wrote:
>>
>>> Had another thought: a very prominent link on the web-site front page
>>> saying something like" Are you here because you've seen the advert?
>>> Come here first" .... and the link takes you to a page for someone who
>>> has no idea at all what Ubuntu actually is.  Brief explanation of
>>> Ubuntu, with attractive screenshots and links to personal stories from
>>> enthusiasts.
>>>
>>> Regards,                Barry Drake.
>>> --
>>> Sent from my desktop using Ubuntu - the window-free environment
>>> that gives me real fresh air.
>>>
>>>
>>> _______________________________________________
>>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>> More help   : https://help.launchpad.net/ListHelp
>>>
>>
>>
>> _______________________________________________
>> Mailing list: https://launchpad.net/~ubuntu-advertising
>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>> Unsubscribe : https://launchpad.net/~ubuntu-advertising
>> More help   : https://help.launchpad.net/ListHelp
>>
>>
>