← Back to team overview

ubuntu-advertising team mailing list archive

Re: Target-market.]

 

On 28/12/10 12:40, Barry Drake wrote:
Completely new users would only come on board if we could supply them
with a pre-installed Ubuntu machine from a high-street store,  That
isn't going to happen any time soon.  Question: where are they going to
buy their first PC?  Not online, obviously.

I have three times in two years been asked to advise and help to retail purchase an Ubuntu mid range laptop for acquaintances and friends. Two of them were highly NON technical, elderly people. The key was them knowing someone or somewhere to buy a retail item. I was in the background to support them if anything turned up. In all cases I pointed them to UK Linux Emporium, who gave quite outstanding service and support. They also later gave me detailed information and advice about upgrading the Ubuntu version after the warranty had ended, and when I had taken over support (as a friend) of two of them.

1) There was a 'where to get' issue. The 'store' *does* exist online if you know where. They had no trouble doing this. They were buying items online with Windows anyway. I have said elsewhere that I have a 90 year old relative who regularly does shopping online. Online purchase is not in itself a problem I believe.

2) There was a 'friends and family' support issue. Often this is no problem with Windows, when even the kids next door think they know a lot. No purchases would have been made without a helping hand as friend from a distance - in this case, from me. Even a purchase from a specialist store will need a friend or family to call upon, just like Windows!

My comment is that it is not only item 1) at issue here. It can usually be solved much more easily than item 2) which depends on geographical location, density of local friendly users of Ubuntu or family. I have friends in Inverness (Scotland, UK), 600 miles away from me, who need a couple of installs, re installs. I have not yet been their way to visit and have so far failed to find a local person who could or would do the work, paid or unpaid. I do not include LUGs in this because my experience of several LUGS shows that the environment is too daunting for the real beginner who never intends to be a techie. (Although I think LUGs are great)

--
alan cocks
Ubuntu user



Follow ups

References