ubuntu-advertising team mailing list archive

[Mark Curtis <merkinman@xxxxxxxxxxx>]

Whether it's legal or not I would think the advertisements we make should focus on Ubuntu's strengths, not other's weaknesses.

Date: Sun, 5 Dec 2010 22:29:37 +0000
From: danteashton@xxxxxxxxx
To: lisandro.vaccaro@xxxxxxxxx
CC: ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
Subject: Re: [Ubuntu-advertising] Example - existing radio advert - Linux

And that, my friends, is the trouble with this advert. I would suggest for reasons of simplicity, we simply don't name names. We can focus on an advert that does, but knowing full-well it'll be illegal in some countries, and in some that support it, could probably lead to legal action.




On 5 December 2010 22:22, Lisandro Vaccaro <lisandro.vaccaro@xxxxxxxxx> wrote:

It depends on the country, in many places you can't name other brands. If the ad will be U.S only, or some country with similar law there is no problem with doing it, if the plan is to show it in other countries we'll have to mind what we say. It's ok to say, other OSs blablabla but if you explicitly name any brand you can get in trouble.



2010/12/5 alan c <aeclist@xxxxxxxxxxxxxxxxxx>


I asked (helios) Did you get any legal or other grief  from explicitly mentioning

'Microsoft'?

The answer:



'No, we even advertised on a heavily MS-used program.  We were purposely

in-your-face to try to elicit a response.

Of course, when you are telling the truth, it's hard for them to say much.'



The voice is real afaik, and I have an email address to try if needed. I happen to really like the style and also the voice, although as I have said, not necessarily the content, and I think the contention can be a distraction, I think negative advertising can easily reflect badly on us. I think the reader is a professional voice over reader and wanted to remain anonymous  - probably so he could continue getting work (!)





Audio adverts have an advantage in that the content can easily be defined, and if facilities exist, it is relatively quick to produce.

alan c



On 05/12/10 14:55, Christopher Swift wrote:


Well in the UK we are subjected to having Apple compare themselves to MS in

every single way but I do not think that they use the term Microsoft

specifically. This might be a direct route if we compare, to imply a

competitor but not name them directly. However ASDA in the UK do name and

compare against Tesco in their ads so it's an odd thing.



Cofion gorau,

Christopher Swift

--

Sent from my Android



On 5 Dec 2010 12:15, "danteashton@xxxxxxxxx"<danteashton@xxxxxxxxx>  wrote:



The reader may not be available...that voice is heavily artificial, and I

suspect it's owner is nothing more then computer code. (If that is a real

person, however, I would advise they go see a speech therapist)



Preferred content for UK: For GOD'S SAKE DON'T USE A NON-NATIVE SPEAKER!

Known little bug; if your going to advertise to me, and not do it in my

country's wonderful accents, you deserve to HANG...or so, that's what many

folks tell me...



We could possibly also see a stronger success ratio without mentioning MS;

people disgruntled with their computer would be more interested in Ubuntu

then those who suffer just a general annoyance with it.



Also, it's questionable if we can get away with using MS in an ad at all in

the UK. It IS trademarked, after all...







On 5 December 2010 11:47, alan c<aeclist@xxxxxxxxxxxxxxxxxx>  wrote:




 On 05/12/10 11:28, Barry ...









-- 

alan cocks

Ubuntu user



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-- 
Lisandro H. Vaccaro



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-- 



	
	
	
	

-Danté Ashton

Vi
Veri Veniversum Vivus Vici
Sent from Ubuntu




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