ubuntu-advertising team mailing list archive

["danteashton@xxxxxxxxx" <danteashton@xxxxxxxxx>]

Eloquently raised, Mark. :)

-Dante

On 5 December 2010 23:42, Mark Curtis <merkinman@xxxxxxxxxxx> wrote:

>  Whether it's legal or not I would think the advertisements we make should
> focus on Ubuntu's strengths, not other's weaknesses.
>
> ------------------------------
> Date: Sun, 5 Dec 2010 22:29:37 +0000
> From: danteashton@xxxxxxxxx
> To: lisandro.vaccaro@xxxxxxxxx
> CC: ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
> Subject: Re: [Ubuntu-advertising] Example - existing radio advert - Linux
>
>
> And that, my friends, is the trouble with this advert. I would suggest for
> reasons of simplicity, we simply don't name names. We can focus on an advert
> that does, but knowing full-well it'll be illegal in some countries, and in
> some that support it, could probably lead to legal action.
>
>
>
> On 5 December 2010 22:22, Lisandro Vaccaro <lisandro.vaccaro@xxxxxxxxx>wrote:
>
> It depends on the country, in many places you can't name other brands. If
> the ad will be U.S only, or some country with similar law there is no
> problem with doing it, if the plan is to show it in other countries we'll
> have to mind what we say. It's ok to say, other OSs blablabla but if you
> explicitly name any brand you can get in trouble.
>
> 2010/12/5 alan c <aeclist@xxxxxxxxxxxxxxxxxx>
>
> I asked (helios) Did you get any legal or other grief  from explicitly
> mentioning
> 'Microsoft'?
> The answer:
>
> 'No, we even advertised on a heavily MS-used program.  We were purposely
> in-your-face to try to elicit a response.
> Of course, when you are telling the truth, it's hard for them to say much.'
>
> The voice is real afaik, and I have an email address to try if needed. I
> happen to really like the style and also the voice, although as I have said,
> not necessarily the content, and I think the contention can be a
> distraction, I think negative advertising can easily reflect badly on us. I
> think the reader is a professional voice over reader and wanted to remain
> anonymous  - probably so he could continue getting work (!)
>
> Audio adverts have an advantage in that the content can easily be defined,
> and if facilities exist, it is relatively quick to produce.
> alan c
>
>
> On 05/12/10 14:55, Christopher Swift wrote:
>
> Well in the UK we are subjected to having Apple compare themselves to MS in
> every single way but I do not think that they use the term Microsoft
> specifically. This might be a direct route if we compare, to imply a
> competitor but not name them directly. However ASDA in the UK do name and
> compare against Tesco in their ads so it's an odd thing.
>
> Cofion gorau,
> Christopher Swift
> --
> Sent from my Android
>
> On 5 Dec 2010 12:15, "danteashton@xxxxxxxxx"<danteashton@xxxxxxxxx>
>  wrote:
>
> The reader may not be available...that voice is heavily artificial, and I
> suspect it's owner is nothing more then computer code. (If that is a real
> person, however, I would advise they go see a speech therapist)
>
> Preferred content for UK: For GOD'S SAKE DON'T USE A NON-NATIVE SPEAKER!
> Known little bug; if your going to advertise to me, and not do it in my
> country's wonderful accents, you deserve to HANG...or so, that's what many
> folks tell me...
>
> We could possibly also see a stronger success ratio without mentioning MS;
> people disgruntled with their computer would be more interested in Ubuntu
> then those who suffer just a general annoyance with it.
>
> Also, it's questionable if we can get away with using MS in an ad at all in
> the UK. It IS trademarked, after all...
>
>
>
> On 5 December 2010 11:47, alan c<aeclist@xxxxxxxxxxxxxxxxxx>  wrote:
>
>
>  On 05/12/10 11:28, Barry ...
>
>
>
>
> --
> alan cocks
> Ubuntu user
>
>
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>
>
> --
> Lisandro H. Vaccaro
>
>
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>
>
>
> --
>
> -Danté Ashton
>
> Vi Veri Veniversum Vivus Vici
>
>
> Sent from Ubuntu
>
>
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>


-- 

-Danté Ashton

Vi Veri Veniversum Vivus Vici


Sent from Ubuntu