ubuntu-advertising team mailing list archive

[Jason Odoom <jasonodoom@xxxxxxxxx>]

I agree, it's always good to have a theme, and I haven't heard a better one
than this. Think of how each release of Ubuntu has a codename, this can be
ours.....

with all due respect,


Jason Odoom
http://www.google.com/profiles/jasonodoom
https://launchpad.net/~jasonodoom


Sent from Ubuntu <http://www.ubuntu.com/desktop>.



On Tue, Dec 7, 2010 at 8:30 PM, danteashton@xxxxxxxxx <danteashton@xxxxxxxxx
> wrote:

>
>
> On 8 December 2010 01:25, yitzchak schwarz <s.y.schwarz@xxxxxxxxx> wrote:
>
>> Ubuntu is basically unknown to the public, so we need to think of this as
>> introducing it to the public for the first time. As such, there is no need
>> to tackle people's fears about Linux, because we can simply shove Linux
>> under the carpet, the same way apple doesn't really talk about OSX being
>> Unix except to people who care. The result is that we only talk about Ubuntu
>> as a stad-alone operating system, not a "distro" or any such thing. Ubuntu
>> is a product that is equivalent to Windows and Macintosh. That's the most
>> people care about hearing, and also is the boundary of the discussion in
>> which we are capable of shaping a brand-new image for a brand-new product,
>> so it's convenient both for us and our target audience to shove Linux under
>> the carpet.
>>
>> On Tue, Dec 7, 2010 at 5:45 AM, Barry Drake <b.drake@xxxxxxxxxxxx> wrote:
>>
>>> On Tue, 2010-12-07 at 01:54 +0100, Ubuntu Advertising wrote:
>>> >
>>> > We talked about it and decided that since both days had a good amount
>>> > of votes, slightly more on Saturday, we are going to do both.
>>>
>>> Fairly high on the agenda is the item 'What do we want to achieve?'
>>>
>>> My opinion is that this is the most important item.  Some of the
>>> scripting ideas so far show that fear of an unknown, difficult probably
>>> geeky thing is a prominent misconception.  A vital outcome would be to
>>> dispel fear.  However, 'What do we need to achieve this outcome?' (also
>>> from the agenda) is rather more difficult.
>>>
>>> I suggest that what we are going to be offering is - soundbytes.  Maybe
>>> the most practical aim is to stimulate curiosity, get the
>>> viewer/listener sufficiently curious to log on to Ubuntu and let the
>>> website do the rest.  What the ad can't and won't do is tell the whole
>>> story.  A soundbyte can't do that.
>>>
>>> I'm assuming that the target audience is the ordinary person who uses a
>>> computer regularly for ordinary things and would be interested and
>>> curious if s/he is offered something that might improve their time at
>>> the keyboard.  That is the one thing that we can confidently offer, and
>>> that's really all we need to offer in a soundbyte.
>>>
>>> I think back to when mobile phones were still quite novel.  Orange ran a
>>> campaign that said little more than 'The future's bright; the future's
>>> Orange'.  It made me curious.  That was enough to get me into an Orange
>>> shop asking questions, and soon all the engineers on the staff of the
>>> company I was then running had an Orange phone in their pocket.
>>>
>>> Our Ubuntu 'shop' is the website.  I want loads of ordinary folk to pay
>>> a visit, and to this end there need to be a whole lot of personal
>>> stories from ordinary folk in the form of video clips on the Ubuntu
>>> web-site.  The site at the moment caters mainly for folk who have some
>>> idea as to why they are there in the first place: namely downloads,
>>> information, support etc.  The Ubuntu home-page needs to be a shop
>>> window explaining to the unknowing what Ubuntu actually is and what it
>>> does and those explanations need to come from ordinary computer users.
>>>
>>> Sorry to go on a bit ....
>>>
>>> Regards,                Barry Drake.
>>>
>>> --
>>> Sent from my desktop using Ubuntu - the window-free environment
>>> that gives me real fresh air.
>>>
>>>
>>> _______________________________________________
>>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>> More help   : https://help.launchpad.net/ListHelp
>>>
>>
>>
>> _______________________________________________
>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>> More help   : https://help.launchpad.net/ListHelp
>>
>>
>
>
> This is actually something I wanted to talk to everyone about;
> Now, 10.04, as you know, actually brought a decent duo of themes out; based
> on the concept of light and darkness. I would like us to work on this theme;
> We are Ubuntu, coming out of the darkness of obscurity and into the light of
> the public eye. Light & Dark is a very powerful theme to play with, and I
> cannot think of a better one, personally.
>
> --
>
> -Danté Ashton
>
> Vi Veri Veniversum Vivus Vici
>
>
> Sent from Ubuntu
>
>
> _______________________________________________
> Mailing list: https://launchpad.net/~ubuntu-advertising
> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
> Unsubscribe : https://launchpad.net/~ubuntu-advertising
> More help   : https://help.launchpad.net/ListHelp
>
>