ubuntu-advertising team mailing list archive

["K.de Jong" <k.dejong@xxxxxxxxxxxx>]

2010/12/8 Lisandro Vaccaro <lisandro.vaccaro@xxxxxxxxx>

> We must use Unity, I just meant that if the basic Unity features like Dash
> aren't usable the date we decide to start the ad we'll either have to do it
> without Unity or not do it. So it's not really a choice we have to make,
> we'll plan the ad normally and then figure out how to put Unity on it. It
> all comes down to the date we want the ad to be finished.
>
>
>
> 2010/12/7 danteashton@xxxxxxxxx <danteashton@xxxxxxxxx>
>
>>
>>
>> On 8 December 2010 02:42, Lisandro Vaccaro <lisandro.vaccaro@xxxxxxxxx>wrote:
>>
>>> The output of that decision will be forced on us. Let's forget about the
>>> issue of Unity and plan the Ad normally. If Dash is added before we start
>>> we'll do it with Unity. If not then we'll have to use the regular gnome
>>> interface.
>>>
>>> 2010/12/7 danteashton@xxxxxxxxx <danteashton@xxxxxxxxx>
>>>
>>>>
>>>>
>>>> On 8 December 2010 01:58, yitzchak schwarz <s.y.schwarz@xxxxxxxxx>wrote:
>>>>
>>>>> Ubuntu's priorities seem to be simplicity, consistency, originality,
>>>>> and beauty. Customisability doesn't seem to be a priority. I also find it
>>>>> unwise to advertise based on stuff that will be gone in the next release. We
>>>>> should focus on Unity, not GNOME Panel. Other things we should think of are
>>>>> Canonical's "cash cows" - The app store, the music store, and synch service.
>>>>> The integration of these things by default is also a selling feature. We
>>>>> should try to stay away from normal Linux promotion ideas and instead focus
>>>>> on what Ubuntu is, what it aims to be, and who is the subsequent target
>>>>> audience. IMO that's non-gamer home users right now who don't know and don't
>>>>> want to know anything about computers beyond the minimum steps necessary to
>>>>> get stuff done, and have no patience for anything that can be seen as an
>>>>> extra step between turning on their computer and completing the intended
>>>>> task.
>>>>>
>>>>>
>>>>> On Tue, Dec 7, 2010 at 12:33 AM, Archibald Platypus <
>>>>> idi0tf0wl@xxxxxxxxx> wrote:
>>>>>
>>>>>> If Ubuntu was looking to do some real video advertising, I have a
>>>>>> wonderful idea for a global market. The theme simply has to be
>>>>>> freedom.
>>>>>> No words really have to be necessary, just print words will do, and
>>>>>> can
>>>>>> be stylized to include the same statements (or whatever!) in all
>>>>>> languages. No humans. Just people using their desktops. With free and
>>>>>> open source software, you can be free, and people who use Ubuntu have
>>>>>> control over their computer: Each and every desktop will look
>>>>>> completely
>>>>>> different, feel completely different, be organized for completely
>>>>>> different tasks, and carry on said tasks in completely different ways.
>>>>>> With Ubuntu, you can truly be unique. If we did a call out to Ubuntu
>>>>>> users to send us screen-casts of their own desktops in use, and
>>>>>> specify
>>>>>> a resolution for submission, we could easily generate enough visual
>>>>>> content to express this freedom. I also have music I would like to
>>>>>> submit for the background.
>>>>>>
>>>>>> Anyone else seeing this?
>>>>>>
>>>>>>
>>>>>> _______________________________________________
>>>>>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>>>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>>>>>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>>>> More help   : https://help.launchpad.net/ListHelp
>>>>>>
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>>>>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>>> More help   : https://help.launchpad.net/ListHelp
>>>>>
>>>>>
>>>>
>>>> yitzchak: Completely agreed!.
>>>>
>>>> We're looking at users who are not advanced; they want Facebook and
>>>> eBay; they want to listen to their music and watch their videos.
>>>>
>>>> And yes, the older GNOME system, whilst I believe will be available as a
>>>> fail-safe, will not be the main interface; Unity will be. As Unity's UI is
>>>> not expected to stablilze until far too late in the cycle for us to work
>>>> with, we are facing a difficult decision; It looks like we may have to do a
>>>> Ubuntu ad, without Ubuntu in it. (or at least, not very visible) We don't
>>>> want to create an ad without the correct interface, after all...
>>>>
>>>>
>>>> --
>>>>
>>>> -Danté Ashton
>>>>
>>>> Vi Veri Veniversum Vivus Vici
>>>>
>>>>
>>>> Sent from Ubuntu
>>>>
>>>>
>>>> _______________________________________________
>>>> Mailing list: https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
>>>> Unsubscribe : https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising>
>>>> More help   : https://help.launchpad.net/ListHelp
>>>>
>>>>
>>>
>>>
>>> --
>>> Lisandro H. Vaccaro
>>>
>>>
>>
>> There is little point in doing an advert for the old GNOME interface; I
>> mean; that's almost like doing an advert for Windows Vista/7, whilst
>> promoting the layout of Windows 95...
>>
>>
>>
>> --
>>
>> -Danté Ashton
>>
>> Vi Veri Veniversum Vivus Vici
>>
>>
>> Sent from Ubuntu
>>
>>
>
>
> --
> Lisandro H. Vaccaro
>
>
> _______________________________________________
> Mailing list: https://launchpad.net/~ubuntu-advertising
> Post to     : ubuntu-advertising@xxxxxxxxxxxxxxxxxxx
> Unsubscribe : https://launchpad.net/~ubuntu-advertising
> More help   : https://help.launchpad.net/ListHelp
>
>
Also Alpha1 just came out, recently, it can show unity as it is now,
people who have not seen ubuntu ever-before will be in the understanding
that either we missed something or this is how it is supposed to be.

failure can help marketing too ;)

-- 
Met vriendelijke groeten,
Keimpe de Jong