ubuntu-advertising team mailing list archive

[Archibald Platypus <idi0tf0wl@xxxxxxxxx>]

On Thu, 2010-12-09 at 22:23 +0000, alan c wrote:
> On 09/12/10 17:56, Moises Mata wrote:

> When have you seen a Microsoft advert explaining what an OS is?
> 

This is a very good point. There is no need to explain ANYthing
technical. That kind of stuff can be left to us so-called "geeks." What
Ubuntu needs to sell is an experience - nothing more, nothing less -
because their experience is all that matters, and the comparison of
experience is always what allows me to make a conversion, not the
FOSS/Linux talk, not hardly anything else really. Sometimes people are
interested in the "giving the finger to the man" bit, sometimes security
is a switch-enabler. But it's an experience. That's why I have such a
high conversion rate with netbook users (XP vs. UNR? Not even a
competition, ESPECIALLY as it refers to experience).

Cheers

> This lady does not care what an OS is, she knows she was confused when 
> at evening classes  in Windows and that her family recommended Ubuntu, 
> and not least, it is easy and it keeps working ok!
> 
> She is now 90 and has changed from tesco to asda, and is just about to 
> change from UKonline ISP (now closing ) to Plusnet. With significant 
> family help. However, her friends in the old people's club and 
> neighbours, are aware of her exploits and some are now using Ubuntu.
> 
> Link:
> Shopping delivered to Great Grandma, by Ubuntu Linux
> http://dnc.digitalunite.com/2009/03/31/shopping-delivered-by-ubuntu-linux/