ubuntu-advertising team mailing list archive

[Archibald Platypus <idi0tf0wl@xxxxxxxxx>]

This sentiment makes a lot of sense, because "freedom" is such a free
word. Even as you said: "*your* stuff." Microsoft and Apple have
developed reputations for being either incapable i.e. inflexible, or
controlling and restricted. People should use technology to explore.
Freely.

On Tue, 2010-12-14 at 10:03 +0100, pamela cpt wrote:
> +1  
> I think there's room to include it somewhere else along the way, but
> only from the point of view of "it's your stuff, share it, do what you
> want with it, no restrictions". 
> One of the biggest barriers to switching is the perception that Linux
> is too hard, it's for geeks, it'll break your machine and your stuff
> won't work with it - I think any initial give it a go campaign should
> disabuse people of that by showing them a product that not only works,
> it looks good, it's fast and it's easy. 
> 
> 
> On 13 December 2010 23:29, yitzchak schwarz <s.y.schwarz@xxxxxxxxx>
> wrote:
>         Who from the target audience even thinks about the concept of
>         freedom in association with computers? We are selling a
>         product, not an ideology.
>         
>         
>         
>         On Sun, Dec 12, 2010 at 8:33 AM, pamela cpt
>         <pamelacpt@xxxxxxxxx> wrote:
>                 I think this last point is a good one - apart from
>                 making sure that newcomers can access information
>                 easily, it would be a good way to measure the response
>                 to the campaign. 
>                 I'm still not entirely convinced that alluding to
>                 Ubuntu as an alternative to Windows is the way to go
>                 though. I think a lot of ordinary users aren't
>                 necessarily looking for a change of OS - but they
>                 might jump ship to try something new and exciting. I'm
>                 thinking it might be a good idea to play on that
>                 aspect - the newness, "coolness", speed and freedom.
>                 On that front, I really liked the thinking behind
>                 Tarek's proposed script on the Wiki - the one
>                 described as "shamelessly ripped off from Emily and
>                 Hendrix." :-)
>                 I'm also wondering if, once the ads are made, it
>                 wouldn't be a good idea to dovetail their release with
>                 a CD drive - i.e. get plenty of copies out there into
>                 internet cafes/onto magazines/student union centres
>                 etc? I think a lot of ordinary users (and potential
>                 converts) would give it a whirl when they discover
>                 they can run a live CD first. 
>                 
>                 Cheers, 
>                 Pamela
>                 
>                 
>                 
>                 
>                 On 12 December 2010 13:33, Barry Drake
>                 <b.drake@xxxxxxxxxxxx> wrote:
>                         Had another thought: a very prominent link on
>                         the web-site front page
>                         saying something like" Are you here because
>                         you've seen the advert?
>                         Come here first" .... and the link takes you
>                         to a page for someone who
>                         has no idea at all what Ubuntu actually is.
>                          Brief explanation of
>                         Ubuntu, with attractive screenshots and links
>                         to personal stories from
>                         enthusiasts.
>                         
>                         
>                         Regards,                Barry Drake.
>                         --
>                         Sent from my desktop using Ubuntu - the
>                         window-free environment
>                         that gives me real fresh air.
>                         
>                         
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> 
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