openerp-community team mailing list archive

[David Arnold - El Alemán <david@xxxxxxxxxxx>]

I think the Odoo brand is the best thing that could happen to the
ecosystem! (!) It is so true, what Fabien says from a marketing perspective
- which IMHO is underestimated in the (developper) community. (!) If
community would build an own brand, in order to balance future dynamic and
strategically contain proabably hidden agendas of new investors, Adoo (from
greek Alpha and Omega, A and O) would be a far better choice, than OCA.
2cts. :)

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David Arnold BA HSG / Gerente
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2014-08-05 19:00 GMT-05:00 Ovnicraft <ovnicraft@xxxxxxxxx>:

>
>
>
> On Tue, Aug 5, 2014 at 6:09 PM, Fabien Pinckaers <fp@xxxxxxxxxxx> wrote:
>
>>
>> > it was decided by Joël Grandguillaume and agreed here that as for OCA
>> modules, they shouldn't carry the "Odoo" trademark inside their name to
>> avoid coupling issues in case of future re-branding from any party. Then I
>> guess we wouldn't want Odoo in the logo either.
>>
>> You should differenciate the technical name (crm, hr_recruitment) and the
>> public app name (Odoo CRM, Odoo Recruit)
>>
>> You should not put Odoo in the technical name because it's a mess for
>> developers.
>>
>> But for the app name, I don't understand why you would not put the Odoo
>> name in it? for the majority of the apps (may be not medical), the main
>> public is Odoo users (people looking for Odoo XYZ on the web) If one app is
>> called "Odoo Medical" and another one is called with an invented name "Easy
>> Medical". Which one will be perceived as the main one and will be tested
>> first by the Odoo community?
>>
>
> I am agree with you about Odoo Medical (but my personal opinion i love
> simplest brand Medical).
>
> Odoo Medical is good and following odoo apps, market is defined and we
> must follow and power all apps.
>
>
>> In my opinion, it's better if everyone benefit from and contribute to the
>> Odoo branding rather than using a different name. Mostly because 99.99% of
>> Odoo apps don't have enough marketing resources to build serious visibility
>> outside the Odoo world.
>>
>> PS: There will be no renaming in the future because: we can't afford one
>> more, we don't need it since the Odoo name has no meaning. Even if Odoo
>> evolves into something different, the name is not a constraint.
>>
> Great !
>
>>
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>>
>
>
> --
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>
> Cristian Salamea
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>     <http://about.me/ovnicraft>
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